‘विकासशील भारत’ 16 जून को लांच होगा

प्रेस विज्ञप्ति : Vikassheel Bharat from DLA group to tap the burgeoning up-country markets of Hindi Heartland : Vikassheel Bharat, the third publication from the DLA group, Agra would be launched on June 16, 2009. DLA had acquired this 25 year old newspaper brand from its erstwhile owners, and after restructuring the product and the genre is being launched with objective to tap the semi urban and rural Hindi readers spread over the Hindi heartland. DLA had put this newspaper brand on the drawing board to re-create re-structure it as a fortnightly tabloid daily to tap the ever growing markets of 1 Lac populated cities in UP, Uttarkhand, Haryana, Punjab Bihar, and MP. The Newspaper will have unique content mix with cover page dealing with story highlights with a picture of the fortnight.

Will have dozes of general astrology, agro-astrology with the region wise weather forecast for the fortnight to keep the peasants informed; will educate readers on consumerism;  State and Central Governmental notifications that have a bearing on rural populace; would include new product launch for the rural markets; It would also discuss in details rural marketing strategies adopted by FMCG companies, prospects of developing new market structures in rural India, consumption patterns of different category of consumer products in different rural markets, Land prices, property market information, Youth activity, sports, women in rural youth and the likes. To sum it up, this would be a content mix that reader of this small towns and rural land will definitely find very useful. The news that the readers can really use.

The content will keep the country side in focus with TG of small businessmen, petty traders, countryside youth/students, Literate housewives and people engaged in cottage industry, live stocks and agriculture etc. It will encompass all the genres of news and views that are important to the rural and small markets of the country side. The brand will be economically priced at Rs. 10/- a copy, supplying 28 Tabloid pages of rich content all in color pages. The group has drawn up extensive promotional plans in the countryside.

It is expected that the brand will achieve easily an average sale of over 35,000 copies sale from the its inaugural issue. The process of the recruitment of distribution agents are in final stages. It would aim for advertisements that are directed at the peasants and rural India. And the advertising for these markets are growing by the day. The tabloid will be marketed to such advertisers who seek rural and small town markets. Needless to say, the daily has still no major competition in this segment.