New Delhi : Anil AmbaniAnil Ambani-led Reliance Broadcast Network (RBNL) said it has entered into an agreement with RTL Group, a leading European entertainment network, to launch thematic television channels in India. “RTL Group and RBNL (through its subsidiaries), announced the signing of a joint venture (JV) agreement to launch thematic television channels in India through an equally owned, joint venture company,”<\/p>\n<\/p>\n
RBNL said in a statement. Under the agreement, RBNL and RTL Group will form a 50:50 joint venture company. The initial scope of the investment will include two English-speaking thematic TV channels, a reality channel with international content, mainly from RTL Group’s production arm FremantleMedia; and a channel primarily targeting male viewers with action-oriented content.<\/p>\n
“This joint venture brings Europe’s leaders into India and RBNL is proud to be at the core of creating a revolution in the Indian English entertainment space,” RBNL CEO Tarun Katial said. This is RBNL’s second major international partnership signed in the last one year.<\/p>\n
RBNL signed an agreement with US-based CBS Studios International in August last year to launch a bouquet of three English language entertainment channels. All three channels are on air. RBNL operates FM radio (Big FM) and television channels (Big CBS). The RTL Group is majority-owned by German media conglomerate Bertelsmann. It has 40 television and 33 radio stations in 10 countries.<\/p>\n
“RTL Group believes strongly in the Indian market \u2013 a market with a young population, which loves TV and impressive potential for further growth. We are thrilled to have such a strong local partner as RBNL for our first broadcasting venture in Asia,” RTL Group Vice President (Regional Operations and Business Development) Central and Eastern Europe Andreas Rudas said.<\/p>\n
\u0938\u093e\u092d\u093e\u0930 : Press Trust of India<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi : Anil AmbaniAnil Ambani-led Reliance Broadcast Network (RBNL) said it has entered into an agreement with RTL Group, a leading European entertainment network, to launch thematic television channels in India. “RTL Group and RBNL (through its subsidiaries), announced the signing of a joint venture (JV) agreement to launch thematic television channels in India through an equally owned, joint venture company,”<\/p>\n
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