{"id":8375,"date":"2011-01-07T07:50:19","date_gmt":"2011-01-07T07:50:19","guid":{"rendered":"http:\/\/www.bhadas4media.com\/old\/2011\/01\/07\/%e0%a4%a1%e0%a4%b0%e0%a5%87-%e0%a4%85%e0%a4%96%e0%a4%ac%e0%a4%be%e0%a4%b0-%e0%a4%95%e0%a4%b0%e0%a4%be-%e0%a4%b0%e0%a4%b9%e0%a5%87-%e0%a4%aa%e0%a5%8d%e0%a4%b0%e0%a4%ad%e0%a4%be%e0%a4%a4-%e0%a4%96\/"},"modified":"2011-01-07T07:50:19","modified_gmt":"2011-01-07T07:50:19","slug":"%e0%a4%a1%e0%a4%b0%e0%a5%87-%e0%a4%85%e0%a4%96%e0%a4%ac%e0%a4%be%e0%a4%b0-%e0%a4%95%e0%a4%b0%e0%a4%be-%e0%a4%b0%e0%a4%b9%e0%a5%87-%e0%a4%aa%e0%a5%8d%e0%a4%b0%e0%a4%ad%e0%a4%be%e0%a4%a4-%e0%a4%96","status":"publish","type":"post","link":"https:\/\/www.bhadas4media.com\/old\/%e0%a4%a1%e0%a4%b0%e0%a5%87-%e0%a4%85%e0%a4%96%e0%a4%ac%e0%a4%be%e0%a4%b0-%e0%a4%95%e0%a4%b0%e0%a4%be-%e0%a4%b0%e0%a4%b9%e0%a5%87-%e0%a4%aa%e0%a5%8d%e0%a4%b0%e0%a4%ad%e0%a4%be%e0%a4%a4-%e0%a4%96\/","title":{"rendered":"\u0921\u0930\u0947 \u0905\u0916\u092c\u093e\u0930 \u0915\u0930\u093e \u0930\u0939\u0947 \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0947 \u0916\u093f\u0932\u093e\u092b \u0926\u0941\u0937\u094d\u092a\u094d\u0930\u091a\u093e\u0930"},"content":{"rendered":"

\u092a\u093f\u091b\u0932\u0947 \u0926\u093f\u0928\u094b\u0902 \u092e\u093e\u0939\u0924\u093e\u092e\u092c \u0906\u0932\u092e \u0928\u093e\u092e\u0915 \u090f\u0915 \u0938\u091c\u094d\u091c\u0928 \u0928\u0947 \u090f\u0915 \u092e\u0947\u0932 \u092d\u0947\u091c\u093e \u091c\u093f\u0938\u092e\u0947\u0902 \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0947 \u091d\u093e\u0930\u0916\u0902\u0921 \u092e\u0947\u0902 \u0928\u0902\u092c\u0930 \u0935\u0928 \u0939\u094b\u0928\u0947 \u0915\u0947 \u0926\u093e\u0935\u0947 \u092a\u0930 \u0938\u0935\u093e\u0932 \u0909\u0920\u093e\u092f\u093e. \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0914\u0930 \u0905\u092e\u0930 \u0909\u091c\u093e\u0932\u093e \u091c\u0948\u0938\u0947 \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u0915\u0940 \u090f\u0915 \u0916\u093e\u0938\u093f\u092f\u0924 \u0939\u0948 \u0915\u093f \u0907\u0928\u0915\u0947 \u092f\u0939\u093e\u0902 \u0915\u093e \u0938\u093f\u0938\u094d\u091f\u092e \u092c\u093e\u0915\u093f\u092f\u094b\u0902 \u0915\u0947 \u092e\u0941\u0915\u093e\u092c\u0932\u0947 \u091c\u094d\u092f\u093e\u0926\u093e \u0908\u092e\u093e\u0928\u0926\u093e\u0930 \u0914\u0930 \u091f\u094d\u0930\u093e\u0902\u0938\u092a\u0948\u0930\u0947\u0902\u091f \u0939\u094b\u0924\u093e \u0939\u0948. \u0907\u0938 \u0915\u093e\u0930\u0923 \u092d\u0921\u093c\u093e\u09384\u092e\u0940\u0921\u093f\u092f\u093e \u0928\u0947 \u092e\u093e\u0939\u0924\u093e\u092c \u0906\u0932\u092e \u0915\u0947 \u0938\u0935\u093e\u0932\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0947 \u0909\u091a\u093f\u0924 \u092a\u0926\u093e\u0927\u093f\u0915\u093e\u0930\u093f\u092f\u094b\u0902 \u0924\u0915 \u092a\u0939\u0941\u0902\u091a\u093e\u0915\u0930 \u0909\u0928\u0938\u0947 \u091c\u0935\u093e\u092c \u092e\u093e\u0902\u0917\u093e.<\/p>\n

\u0914\u0930 \u0909\u092e\u094d\u092e\u0940\u0926 \u0915\u0947 \u092e\u0941\u0924\u093e\u092c\u093f\u0915 \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0940 \u0924\u0930\u092b \u0938\u0947 \u092e\u093e\u0939\u0924\u093e\u092c \u0906\u0932\u092e \u0915\u0947 \u0938\u0935\u093e\u0932\u094b\u0902 \u092a\u0930 \u091c\u0935\u093e\u092c \u092d\u0940 \u0906 \u0917\u092f\u093e. \u092e\u093e\u0939\u0924\u093e\u092c \u0915\u0947 \u0938\u0935\u093e\u0932\u094b\u0902 \u0915\u093e \u091c\u0935\u093e\u092c \u0926\u0947\u0928\u0947 \u0915\u0947 \u092c\u093e\u0926 \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0947 \u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930 \u092a\u0926\u093e\u0927\u093f\u0915\u093e\u0930\u0940 \u0928\u0947 \u0915\u0939\u093e \u0939\u0948 \u0915\u093f \u091d\u093e\u0930\u0916\u0902\u0921 \u092e\u0947\u0902 \u092a\u093f\u091b\u0932\u0947 \u0915\u0941\u091b \u0935\u0930\u094d\u0937\u094b\u0902 \u092e\u0947\u0902 \u0928\u090f \u0906\u090f \u092c\u0921\u093c\u0947-\u092c\u0921\u093c\u0947 \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u0928\u0947 \u0939\u0930 \u0924\u093e\u0915\u0924 \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u092c\u093e\u0926 \u092d\u0940 \u091c\u092c \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0947 \u092a\u094d\u0930\u0924\u093f \u091c\u0928\u0924\u093e \u0915\u0947 \u092a\u094d\u092f\u093e\u0930 \u0915\u094b \u0916\u0924\u094d\u092e \u0928\u0939\u0940\u0902 \u0915\u0930\u093e \u092a\u093e\u090f \u0924\u094b \u0905\u092c \u0910\u0938\u0947 \u0932\u094b\u0917\u094b\u0902 \u0915\u094b \u092a\u094d\u0932\u093e\u0902\u091f \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902 \u091c\u094b \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0940 \u0907\u092e\u0947\u091c \u0916\u0930\u093e\u092c \u0915\u0930 \u091c\u0928\u0924\u093e \u0915\u0947 \u092e\u0928 \u092e\u0947\u0902 \u0905\u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u092a\u0948\u0926\u093e \u0915\u0930 \u0938\u0915\u0947\u0902. \u092a\u0930 \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u094b \u091c\u0928\u0924\u093e \u092a\u0930 \u0914\u0930 \u091c\u0928\u0924\u093e \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u092a\u0930 \u092d\u0930\u094b\u0938\u093e \u0939\u0948, \u0907\u0938 \u0915\u093e\u0930\u0923 \u0907\u0928\u0915\u0940 \u0939\u0930\u0915\u0924\u0947\u0902 \u0915\u093e\u092e\u092f\u093e\u092c \u0928\u0939\u0940\u0902 \u0939\u094b\u0902\u0917\u0940. \u0932\u0940\u091c\u093f\u090f, \u092a\u0939\u0932\u0947 \u092e\u093e\u0939\u0924\u093e\u092c \u0906\u0932\u092e \u0915\u0947 \u092a\u0924\u094d\u0930 \u0915\u094b \u092a\u0922\u093c\u093f\u090f \u092b\u093f\u0930 \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0940 \u0924\u0930\u092b \u0938\u0947 \u0906\u090f \u091c\u0935\u093e\u092c \u0915\u094b.<\/p>\n

\u092f\u0939\u093e\u0902 \u0907\u0938 \u092c\u093e\u0924 \u0915\u094b \u0915\u0939\u0928\u093e \u091c\u0930\u0942\u0930\u0940 \u0939\u0948 \u0915\u093f \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u091c\u0948\u0938\u093e \u092c\u0921\u093c\u093e \u0914\u0930 \u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930 \u0905\u0916\u092c\u093e\u0930, \u091c\u094b \u092e\u0939\u093e\u0928 \u092a\u0924\u094d\u0930\u0915\u093e\u0930 \u0914\u0930 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u092a\u0924\u094d\u0930\u0915\u093e\u0930\u093f\u0924\u093e \u0915\u0947 \u0928\u093e\u092f\u0915\u094b\u0902 \u092e\u0947\u0902 \u0938\u0947 \u090f\u0915 \u0939\u0930\u093f\u0935\u0902\u0936 \u0915\u0947 \u0928\u0947\u0924\u0943\u0924\u094d\u0935 \u092e\u0947\u0902 \u0938\u0902\u091a\u093e\u0932\u093f\u0924 \u0939\u094b\u0924\u093e \u0939\u0948, \u0905\u092a\u0928\u0947 \u0916\u093f\u0932\u093e\u092b \u0915\u093f\u0938\u0940 \u0928\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0915\u094b \u0907\u0917\u0928\u094b\u0930 \u0915\u0930 \u0938\u0915\u0924\u093e \u0925\u093e \u092f\u093e \u0907\u0917\u0928\u094b\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0939\u092e \u0938\u092d\u0940 \u0915\u094b \u0915\u0939 \u0938\u0915\u0924\u093e \u0925\u093e \u0932\u0947\u0915\u093f\u0928 \u092c\u091c\u093e\u092f \u092c\u093e\u0924\u094b\u0902 \u0915\u094b \u0926\u092c\u093e\u0928\u0947 \u0915\u0947, \u0907\u0938 \u0905\u0916\u092c\u093e\u0930 \u0915\u0947 \u0928\u0947\u0924\u0943\u0924\u094d\u0935 \u0928\u0947 \u0938\u092c\u0915\u0940 \u092c\u093e\u0924 \u0938\u093e\u092e\u0928\u0947 \u0906\u0928\u0947-\u0926\u0947\u0928\u0947 \u0914\u0930 \u0916\u0941\u0926 \u0915\u0940 \u092d\u0940 \u092c\u093e\u0924 \u0930\u0916\u0947 \u091c\u093e\u0928\u0947 \u0915\u093e \u0905\u0928\u0941\u0930\u094b\u0927 \u092d\u0921\u093c\u093e\u09384\u092e\u0940\u0921\u093f\u092f\u093e \u0938\u0947 \u0915\u093f\u092f\u093e. \u0907\u0938 \u0932\u094b\u0915\u0924\u093e\u0902\u0924\u094d\u0930\u093f\u0915 \u092d\u093e\u0935 \u0914\u0930 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u0940 \u0939\u092e \u0938\u0930\u093e\u0939\u0928\u093e \u0915\u0930\u0924\u0947 \u0939\u0948\u0902. \u092a\u094d\u0930\u092d\u093e\u0924 \u0916\u092c\u0930 \u0915\u0947 \u0907\u0938 \u0932\u094b\u0915\u0924\u093e\u0902\u0924\u094d\u0930\u093f\u0915 \u0914\u0930 \u0905\u092d\u093f\u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0915\u0940 \u0906\u091c\u093e\u0926\u0940 \u0915\u0947 \u0938\u092e\u0930\u094d\u0925\u0915 \u0926\u0943\u0937\u094d\u0920\u093f\u0915\u094b\u0923 \u0938\u0947 \u0926\u0942\u0938\u0930\u0947 \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u0914\u0930 \u0938\u0902\u092a\u093e\u0926\u0915\u094b\u0902 \u0915\u094b \u092d\u0940 \u0938\u092c\u0915 \u0932\u0947\u0928\u093e \u091a\u093e\u0939\u093f\u090f.<\/p>\n

\u092f\u0936\u0935\u0902\u0924<\/p>\n

\u0938\u0902\u092a\u093e\u0926\u0915<\/p>\n

\u092d\u0921\u093c\u093e\u09384\u092e\u0940\u0921\u093f\u092f\u093e<\/p>\n

\n

Prabhat Khabar : Paper No. 1 or ‘Liar No. 1’?<\/h2>\n

In Jharkhand, especially in the nook and corner of its capital city Ranchi, one finds banners, hoardings, cut outs by Hindi newspapers claiming to be the number one Hindi newspaper of the state. Dailies that feature in this list include sPrabhat Khabar, Hindustan, Dainink Jagran, Sanmarg and Dainik Bhasker.<\/p>\n

Prabhat Khabar, a leading newspaper with the tag line, \u2018Akhbar nahi, Andolan (Revolution, not Newspaper) claims to be the No. 1 Hindi daily of the state. The hoardings and banners around the state read \u201cPrabhat Khabar, Jharkhand ka no. 1, Bharosa 27 varshon ka (Prabhat Khabar, No. 1 of Jharkhand, Trust of 27 years)\u201d. As the source for its claim of being the No. 1, it gives the reference of ABC July-December 09.<\/p>\n

Here comes the question, if Pharbhat Khabar is the number one Hindi daily of the state then what about the claims made by other newspapers published in the state, say Hindustan, which also claims to be the number one with its hoarding reading, \u201cHindustan\u2014Jharkhand ka No.1 akhabar (Hindustan\u2014No.1 newspaper of Jharkhand)\u201d. Like Prabhat Khabar, this daily too has sources to justify its claims of being the number one. And the source of the claim is AIR-IRS: Q2, 2010. Not only that, the daily to further justify its claim of being the number one Hindi daily of the state writes, \u201c14 lakh 69 hazar pathako ki record ke sath Hindustan hai Jharkhand ka sabse lokpriya akhbar, lagatar 7wain saal (With the record readership of 14 lacs and 69 thousand, Hindustan is the most popular newspaper of Jharkhand regularly in the seven year)\u201d.<\/p>\n

One also wonders if in 2010, Hindustan is the number one since seven years, how can Prabhat Khabar be the number one in 2009, regardless of another readership survey that it quotes? If it is due to the survey organization, then there\u2019s something wrong with the survey itself. But leave that point as we are often told that it is the \u2018art of advertisement\u2019, so what\u2019s wrong if newspapers are using that!<\/p>\n

But the most noteworthy fact is that as per Audit Bureau of Circulation (ABC) July \u2013 Dec\u201909 results published till 1st July 2010, Prabhat Khabar is not No.1 in any sense whatsoever in the State. \u201cClaim not substantiated with ABC reports taking into the account the circulation of Jamshedpur,\u201d reads The Advertising Standards Council of India (ASCI)\u2019s Consumer Complaints Council (CCC) report available on its official website-www.ascionline.org., under the section of recent decisions by CCC. Though the report says that after ASCI upheld the complaint, the advertiser has discontinued publishing the advertisement from September, but again the fact is that the hoarding, which claims the same had been seen till a few days back.<\/p>\n

In a situation like this, when it is very clear that the claims made by the daily fall short of being close to truth, the continued display of the hoarding can only go to prove that the daily is not the paper number one, but in effect, it seems to be the \u2018liar no 1\u2019.<\/p>\n

Mahtab Alam <\/strong><\/p>\n

civil rights\u2019 activist and independent journalist <\/strong><\/p>\n

Ranchi<\/strong><\/p>\n

<\/p>\n

\n

<\/strong><\/p>\n

Even at that time also Prabhat Khabar was at No. 1 position…<\/h2>\n

: It is noting but mischievous and derogatory efforts by our competitors who are afraid of the galloping growth of Prabhat Khabar and just for damaging the image they have planted some person to publish such rubbish article that has no relation to the truth<\/strong> :\u00a0 \u2018Prabhat Khabar\u2019 –\u00a0 Akhbar Nahi, Andolan, has always been a benchmark of sincere and populist journalism and has always upheld the baton of social justice very high all along its journey of growth for over 27 years. The claim of Prabhat Khabar that it wields the unshakable trusts of readers and advertisers in Jhankhand and has retained the position of No. 1 Hindi daily newspaper of the State is an undisputable and irrevocable truth that cannot be belied by any mischievous and whimsical comments.<\/p>\n

Now we should have reference to the facts and figures on the basis of which Prabhar Khabar has fastened its claims of being No. 1 Hindi daily newspaper of Jharkhand. As per the circulation figures that have been certified by ABC for July \u2013 Dec 2009 period it comes to 217336 copies per day in Jharkhand taking all editions i.e. Ranchi, Jamshedpur, Dhanbad and Deoghar which was being the highest as compared to all other publications. For the previous period of Jan \u2013 June 2009 the total certified circulation in Jharkhand was 225561 copies per day and according to the latest report of Jan \u2013 June 2010 the total ABC certified figure in Jharkhand is 244156 copies per day which is the highest again. Thus Prabhat Khabar has been continuously No. 1 in Jharkhand as per the ABC reports.<\/p>\n

As regards the conclusion of Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) it should be noted that even at that time also Prabhat Khabar was at No. 1 position but we could not substantiate it because due to some technical reasons the ABC certificate of Jamshedpur edition for July \u2013 Dec 2009 was not available with us. Later on when the figures were published and we got the copy of ABC certificate for Jamshedpur edition it was substantiated beyond any doubt that collectively Prabhat Khabar stands No.1 Hindi daily newspaper of Jharkhand. It is a most noteworthy fact that in spite of our confidence that we retained our No.1 position we honoured the decision of ASCI and accordingly discontinued our advertisement that was put to question before them. It showed our commitment of adherence to healthy standards of advertising campaign.<\/p>\n

In view of the above it seems that the comment is baseless and without any knowledge of actual facts and figures. It is noting but mischievous and derogatory efforts by our competitors who are afraid of the galloping growth of Prabhat Khabar and just for damaging the image they have planted some person to publish such rubbish article that has no relation to the truth. We are confident that Prabhat Khabar will grow leaps and bounds and any mischievous effort to tarnish its bright image will be ruined because we have acquired trust of masses over a long period of our existence in Jharkhand. Prabhat Khabar is still the No.1 Hindi daily newspaper of Jharkhand having trust of masses and has become a \u201cRevolution \u2013 Akhbar Nahi, Andolan\u201d.<\/p>\n

Ashutosh Choubey<\/strong><\/p>\n

Publisher, Prabhat Khabar<\/strong><\/p>\n

Ranchi
<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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