{"id":9588,"date":"2011-03-03T09:17:55","date_gmt":"2011-03-03T09:17:55","guid":{"rendered":"http:\/\/www.bhadas4media.com\/old\/2011\/03\/03\/%e0%a4%ae%e0%a4%b0%e0%a5%8d%e0%a4%a1%e0%a5%8b%e0%a4%95-%e0%a4%95%e0%a5%87-%e0%a4%85%e0%a4%96%e0%a4%ac%e0%a4%be%e0%a4%b0-%e0%a4%ae%e0%a5%87%e0%a4%82-%e0%a4%9f%e0%a5%80%e0%a4%93%e0%a4%86%e0%a4%88\/"},"modified":"2011-03-03T09:17:55","modified_gmt":"2011-03-03T09:17:55","slug":"%e0%a4%ae%e0%a4%b0%e0%a5%8d%e0%a4%a1%e0%a5%8b%e0%a4%95-%e0%a4%95%e0%a5%87-%e0%a4%85%e0%a4%96%e0%a4%ac%e0%a4%be%e0%a4%b0-%e0%a4%ae%e0%a5%87%e0%a4%82-%e0%a4%9f%e0%a5%80%e0%a4%93%e0%a4%86%e0%a4%88","status":"publish","type":"post","link":"https:\/\/www.bhadas4media.com\/old\/%e0%a4%ae%e0%a4%b0%e0%a5%8d%e0%a4%a1%e0%a5%8b%e0%a4%95-%e0%a4%95%e0%a5%87-%e0%a4%85%e0%a4%96%e0%a4%ac%e0%a4%be%e0%a4%b0-%e0%a4%ae%e0%a5%87%e0%a4%82-%e0%a4%9f%e0%a5%80%e0%a4%93%e0%a4%86%e0%a4%88\/","title":{"rendered":"\u092e\u0930\u094d\u0921\u094b\u0915 \u0915\u0947 \u0905\u0916\u092c\u093e\u0930 \u092e\u0947\u0902 \u091f\u0940\u0913\u0906\u0908, \u091c\u093e\u0917\u0930\u0923 \u0914\u0930 \u092d\u093e\u0938\u094d\u0915\u0930 \u0915\u0940 \u0928\u0940\u091a\u0924\u093e \u0915\u0940 \u0915\u0939\u093e\u0928\u0940 \u091b\u092a\u0940"},"content":{"rendered":"

\u0939\u092e\u093e\u0930\u0947 \u0926\u0947\u0936 \u0915\u0947 \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u0914\u0930 \u091a\u0948\u0928\u0932\u094b\u0902 \u0915\u0947 \u092e\u093e\u0932\u093f\u0915 \u0930\u0941\u092a\u0930\u094d\u091f \u092e\u0930\u094d\u0921\u094b\u0915 \u092c\u0928 \u091c\u093e\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902. \u0907\u0938\u0932\u093f\u090f \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u0930\u0941\u092a\u0930\u094d\u091f \u092e\u0930\u094d\u0921\u094b\u0915 \u0926\u0941\u0928\u093f\u092f\u093e \u0915\u0947 \u0938\u092c\u0938\u0947 \u092c\u0921\u093c\u0947 \u092e\u0940\u0921\u093f\u092f\u093e \u092e\u093e\u092b\u093f\u092f\u093e \u092e\u093e\u0928\u0947 \u091c\u093e\u0924\u0947 \u0939\u0948\u0902. \u092a\u0930 \u0907\u0938 \u092e\u0940\u0921\u093f\u092f\u093e \u092e\u093e\u092b\u093f\u092f\u093e \u0928\u0947 \u092d\u093e\u0930\u0924 \u0915\u0947 \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u0915\u0947 \u092a\u0947\u0921 \u0928\u094d\u092f\u0942\u091c \u091c\u0948\u0938\u093e \u0917\u0902\u0926\u093e \u0916\u0947\u0932 \u0916\u0947\u0932\u0928\u0947 \u0915\u094b \u092c\u0939\u0941\u0924 \u092c\u0941\u0930\u093e \u092e\u093e\u0928\u093e \u0939\u0948 \u0914\u0930 \u0907\u0938\u0940 \u0915\u093e\u0930\u0923 \u0907\u0928 \u092d\u093e\u0930\u0924\u0940\u092f \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u0915\u093e \u0928\u093e\u092e \u0932\u093f\u0916 \u0932\u093f\u0916\u0915\u0930 \u0907\u0928\u0915\u0940 \u0928\u0940\u091a\u0924\u093e \u0915\u0940 \u0915\u0939\u093e\u0928\u0940 \u092a\u094d\u0930\u0915\u093e\u0936\u093f\u0924 \u0915\u0940 \u0939\u0948.<\/p>\n

\u0915\u0941\u091b \u0932\u094b\u0917\u094b\u0902 \u0915\u093e \u0915\u0939\u0928\u093e \u0939\u0948 \u0915\u093f \u0926\u0930\u0905\u0938\u0932 \u0930\u0941\u092a\u0930\u094d\u091f \u092e\u0930\u094d\u0921\u094b\u0915 \u0915\u0947 \u0928\u093f\u0936\u093e\u0928\u0947 \u092a\u0930 \u091f\u093e\u0907\u092e\u094d\u0938 \u0906\u092b \u0907\u0902\u0921\u093f\u092f\u093e \u0917\u094d\u0930\u0941\u092a \u0939\u0948. \u0930\u0941\u092a\u0930\u094d\u091f \u092e\u0930\u094d\u0921\u094b\u0915 \u0915\u0940 \u0915\u0902\u092a\u0928\u0940 \u0915\u093e \u0928\u093e\u092e \u0939\u0948 \u0928\u094d\u092f\u0942\u091c \u0915\u093e\u0930\u094d\u092a \u0914\u0930 \u091f\u0940\u0913\u0906\u0908 \u0915\u093e \u092a\u094d\u0930\u0915\u093e\u0936\u0928 \u092c\u0947\u0928\u0947\u091f \u0915\u094b\u0932\u092e\u0948\u0928 \u0915\u0947 \u091c\u0930\u093f\u090f \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948. \u0924\u094b \u0915\u0939\u0928\u0947 \u0935\u093e\u0932\u0947 \u092f\u0947 \u0915\u0939 \u0930\u0939\u0947 \u0939\u0948\u0902 \u0915\u093f \u0928\u094d\u092f\u0942\u091c \u0915\u093e\u0930\u094d\u092a \u0915\u094b \u092c\u0947\u0928\u0947\u091f \u0915\u094b\u0932\u092e\u0948\u0928 \u0915\u094b \u0928\u093f\u092a\u091f\u093e\u0928\u093e \u0939\u0948, \u0938\u094b \u092a\u0947\u0921 \u0928\u094d\u092f\u0942\u091c \u0935\u093e\u0932\u0947 \u092a\u0941\u0930\u093e\u0928\u0947 \u092e\u0941\u0926\u094d\u0926\u0947 \u092a\u0930 \u091f\u0940\u0913\u0906\u0908 \u0915\u094b \u0932\u092a\u0947\u091f\u0928\u0947 \u0915\u0940 \u0915\u094b\u0936\u093f\u0936 \u0928\u094d\u092f\u0942\u091c \u0915\u093e\u0930\u094d\u092a \u0928\u0947 \u0915\u0940 \u0939\u0948 \u0914\u0930 \u0907\u0938 \u0932\u092a\u0947\u091f\u093e\u0908 \u0915\u0947 \u0916\u0947\u0932 \u092e\u0947\u0902 \u0939\u093f\u0902\u0926\u0940 \u0905\u0916\u092c\u093e\u0930 \u0926\u0948\u0928\u093f\u0915 \u091c\u093e\u0917\u0930\u0923, \u0926\u0948\u0928\u093f\u0915 \u092d\u093e\u0938\u094d\u0915\u0930 \u0914\u0930 \u0906\u091c \u092d\u0940 \u0906 \u0917\u090f \u0939\u0948\u0902. \u0935\u094b \u0915\u0939\u0924\u0947 \u0939\u0948\u0902 \u0928, \u0917\u0947\u0939\u0942\u0902 \u0915\u0947 \u0938\u093e\u0925 \u092c\u0947\u091a\u093e\u0930\u093e \u0918\u0941\u0928 \u092d\u0940 \u092a\u093f\u0938 \u0917\u092f\u093e. \u0924\u094b \u092d\u0940, \u0907\u0928 \u092e\u093e\u0932\u093f\u0915\u094b\u0902 \u0915\u0940 \u0906\u092a\u0938\u0940 \u0932\u0924\u094d\u0924\u092e-\u091c\u0941\u0924\u094d\u0924\u092e \u092e\u0947\u0902 \u0939\u0940 \u0938\u0939\u0940, \u0939\u0915\u0940\u0915\u0924 \u0915\u093e \u092c\u092f\u093e\u0928 \u0926\u0941\u0928\u093f\u092f\u093e \u092d\u0930 \u092e\u0947\u0902 \u0939\u094b \u0924\u094b \u0930\u0939\u093e \u0939\u0948.<\/p>\n

\u0914\u0930, \u092f\u0947 \u0939\u0915\u0940\u0915\u0924\u092c\u092f\u093e\u0928\u0940 \u0939\u0940 \u0939\u0948 \u091c\u094b \u0926\u0947\u0930-\u0938\u092c\u0947\u0930 \u0907\u0928 \u0918\u0930\u093e\u0928\u094b\u0902 \u0915\u0947 \u091a\u0947\u0939\u0930\u0947 \u092a\u0930 \u091a\u0922\u093c\u0947 \u092d\u0930\u094b\u0938\u0947 \u0915\u0947 \u092e\u0941\u0932\u092e\u094d\u092e\u0947 \u0915\u094b \u0928\u094b\u091a\u0915\u0930 \u092b\u0947\u0902\u0915 \u0926\u0947\u0917\u0940. \u092b\u093f\u0932\u0939\u093e\u0932 \u092f\u0939\u093e\u0902 \u0930\u0941\u092a\u0930\u094d\u091f \u092e\u0930\u094d\u0921\u094b\u0915 \u0915\u0947 \u0932\u0902\u0926\u0928 \u0935\u093e\u0932\u0947 \u0905\u0916\u092c\u093e\u0930 \u0926 \u0938\u0902\u0921\u0947 \u091f\u093e\u0907\u092e\u094d\u0938 \u0915\u0940 \u092d\u093e\u0930\u0924 \u0915\u0940 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0928\u093f\u0915\u094b\u0932 \u0938\u094d\u092e\u093f\u0925 \u0915\u0940 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u092a\u0922\u093c\u093f\u090f \u091c\u094b \u0926 \u0938\u0902\u0921\u0947 \u091f\u093e\u0907\u092e\u094d\u0938 \u092e\u0947\u0902 \u0926\u093f\u0932\u094d\u0932\u0940 \u0921\u0947\u091f\u0932\u093e\u0907\u0928 \u0938\u0947 \u092a\u094d\u0930\u0915\u093e\u0936\u093f\u0924 \u0939\u094b \u091a\u0941\u0915\u0940 \u0939\u0948.<\/p>\n

\u092f\u0936\u0935\u0902\u0924<\/p>\n

\u090f\u0921\u093f\u091f\u0930, \u092d\u0921\u093c\u093e\u09384\u092e\u0940\u0921\u093f\u092f\u093e<\/p>\n

\n

India\u2019s media demand cash to run favourable news<\/h2>\n

By Nicola Smith<\/strong>\/ Delhi<\/p>\n

The Indian government has condemned a rise in so-called \u201cpaid news\u201d, in which newspapers and television channels accept money to run favourable articles about politicians, companies and celebrities.<\/p>\n

The move by Ambika Soni, the broadcasting minister, follows a damaging report commissioned by the Press Council of India, which revealed that the practise of playing for positive coverage in the Indian media was widespread.<\/p>\n

Soni, who proposed a new body to regulate broadcasting, said the phenomenon was undermining the credibility of new reports. \u201cThe paid news issue does not crop up during the elections but at other times as well,\u201d she said.<\/p>\n

The Press Council report criticised newspapers and broadcasters that demand money from politicians to run sympathetic stories about them. It said some papers misrepresent paid-for advertising as news and enter \u201cprivate treaties\u201d with companies that guarantee favourable coverage in exchange for free shares.<\/p>\n

The report quoted a long list of politicians who disclosed that newspaper had asked them to pay large sums to write about their campaigns during state elections in 2009.<\/p>\n

Harmohan Dhawan, a former aviation minister, was told that if he wanted coverage, he would have to pay two local newspapers, Dainik Jagran and Dainik Bhaskar, up to one million rupees (\u00a313,600) each.<\/p>\n

\u201cRepresentatives of the print medium came to me and asked for money. They said their newspapers (would) give coverage if I paid them money. They offered a \u2018package\u2019 to me and in one such package I was told editorials would be written in my favour,\u201d he said.<\/p>\n

The story was echoed by Santosh Singh, a candidate for the ruling Congress party in Uttar Pradesh, who said he had been offered packages costing up to one million rupees by the Dainik Jagran and Aaj newspapers.<\/p>\n

\u201cThe representatives of these newspapers who me said they were merely following orders given to them by their managements,\u201d he said.<\/p>\n

The Press Council report also highlighted the role of Medianet, a company created Bennett, Coleman & Co Ltd, which publishes The Times of India, The Economic Times and a range of other leading titles.<\/p>\n

Medianet, for a price, openly offers to send journalists to cover launches or personality-related events, or arranges \u201cnews stories\u201d based on a particular product to appear in the newspaper supplements.<\/p>\n

A Sunday Times reporter telephoned Medianet last week posing as the public relations agent of a company wanting coverage for a party at Emporio, an exclusive shopping mall in Delhi.<\/p>\n

Chandru Sambasivan, the head of Medianet\u2019s Delhi office, said space could be bought in the Delhi Times supplement, the Times\u2018 society pages, for \u00a327 a centimetre on the front page, of \u00a316 inside.<\/p>\n

He said it could \u201cdefinitely\u201d be dressed up as a genuine news story, as along it met a \u201ccelebrity quotient\u201d. Celebrities were available to attend the event at an extra cost, he said.<\/p>\n

\u201cOnce you are able to share it (the launch product) with us, we could always build a story around it and make an interesting article for the readers,\u201d he said. \u201cBasically, if you are looking at a launch, then it can go on \u2018launch pad\u2019, on page 3 of Delhi Times.\u201d<\/p>\n

Sambasivan confirmed that the latest launch pad feature, in which Katrina Kaif, the Bollywood star, promoted Uni-ball pens, had been paid for by a marketing company. The article, which has no writer\u2019s name attached, does not make clear that it was sponsored.<\/p>\n

In it, Kaif, 26, gushed: \u201cI\u2019m excited about being the face of a youthful, high-quality, international brand, which I have personally grown up with in the UK; and I particularly love Uni-Jetstream, which I think is the smoothest pen in the world.\u201d<\/p>\n

Ravi Dhariwal, the chief executive of The Times of India, said yesterday: \u201cThere is no paid in news in any of our main papers and titles. We do have advertising and promotional supplements which sometimes carry paid features.\u201d<\/p>\n

The practice of \u201cpaid news\u201d has been widely criticised.<\/p>\n

Paranjoy Guha Thakurta, one of the authors of Press Council report, said adverts posing as new were \u201ccheating\u201d readers.<\/p>\n

Nicola Smith is the India correpsondent for The Sunday Times. She was until February 2009 the newspaper’s Brussels correspondent, covering EU affairs and northern Europe. She previously worked for The Scotsman and various Brussels-based publications.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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