Paid News IV<\/a><\/p>\n \tPaid News quotation sent to me by Herald's marketing manager Tulsidas Desai from his official email ID (Please read bottom up)<\/p>\n
\tfrom Bernard Costa bennygoa15@gmail.com
\tto TULSHIDAS DESAI <td@herald-goa.com>
\tdate Sat, Oct 22, 2011 at 1:04 PM
\tsubject Re: Advertisement Proposal from H C N &
\tHERALD
\tmailedby
\tgmail.com
\thide details Oct 22 (3 days
\tago)<\/p>\n
\tOk ok I will come with the cash on Monday or Tuesday
\t– Hide quoted text –<\/p>\n
\tOn Sat, Oct 22, 2011 at 1:02 PM, TULSHIDAS DESAI <td@herald-goa.com> wrote:
\tonce we meet in our office will discuss on this.<\/p>\n
\tOn 22 October 2011 12:48, Bernard Costa <bennygoa15@gmail.com> wrote:<\/p>\n
\tI got it Tulsidas. Thank you. I am happy with the rate you have quoted.
\tJust for clarity sake, I do not want it published like an advertisement or advertorial but
\tlike a news interview so that your readers know it is news and not an ad.
\tPlease revert on this point
\tand thank you again
\tBernard
\tViva Velim!<\/p>\n
\tOn Sat, Oct 22, 2011 at 11:51 AM, TULSHIDAS DESAI <td@herald-goa.com> wrote:<\/p>\n
\tTo,
\tDear Bernard,
\twith reference to our telephonic conversation about your projection as a part of your
\telection campaign first instance we will arrange to shoot your 30 minutes one to one
\tinterview & will telecast 3 times within one particular day & will announce it on Herald
\tas a press note to drive peoples attention. We will bill you Rs. 50,000\/- for the same as a
\tproduction & telecasting charges.<\/p>\n
\tBesides as a part of same campaign we will arrange a space of 15 c.m. x 8 col. color advt
\tof your interview on page no. 2 on HERALD @ Rs.86,400\/-. Payment to be issued in
\tadvance.<\/p>\n
\tTULSHIDAS DESAI
\tManager – Marketing
\tHERALD & H C N
\tMob : 9822568376
\tE-mail : td@herald-goa.com<\/p>\n
\tTRANSCRIPTS I to IV<\/p>\n
\tPaid News I – First Call
\tTranscript
\tConversation with Tulsidas Desai, marketing manager Herald
\tDate: Oct 20, 2011
\tPhone contacted: 9822568376<\/p>\n
\tMe: Hello
\tTulsidas: Ya…
\tMe: Err… Mr Tulsidas
\tTulsidas: Right
\tMe: My name is Bernard Costa, I am calling from Velim
\tTulsidas: Velim ya…
\tMe: I am contesting elections from Velim… I want to and your office gave me your number
\tTulsidas: Ok
\tMe: Er… I want an interview in the Herald.
\tTulsidas: On Herald? Or HCN channel?
\tMe: On Herald… Herald…
\tTulsidas: Ok
\tMe: So how do I go about it?
\tTulsidas: What kind of interview, because there are two types of interviews. If it a paid one editorial… advertorial interview can come.
\tMe: Ok how much will it cost me?
\tTulsidas: If it is a quarter page in black and white it will be 36000 (rupees)
\tMe: Ok
\tTulsidas: And if it is colour then it is double.
\tMe: Thirty six and double… Any discounts I can get?
\tTulsidas: No.. 36000 is the net you have to give for black and white
\tMe: For an interview?
\tTulsidas: For an interview
\tMe: And how do I make the payment, where do I make the payment?
\tTulsidas: You can make the payment on Herald publications private limited
\tMe: Ok ok.. and this is a paid interview no? I can give you the questions?
\tTulsidas: Ya ya you can give me questions.
\tMe: Ok ok
\tTulsidas: This will be like a advertorial, advertising come editorial…
\tMe: No no like today you have interview no of er… my friend from Cortalim Raymond
\tTulsidas: Ah Raymond D’Sa
\tMe: Like that I want an interview. Money is not a problem yaar, but how do we do it?
\tTulsidas: Ok I’ll just I’ll just speak with my concerned people and get back to you on this
\tMe: ok fine ya ya..
\tTulsidas: Bye<\/p>\n
\tPaid News II – Second Call
\tTranscript
\tConversation with Tulsidas Desai, marketing manager Herald
\tDate: Oct 20, 2011
\tPhone contacted: 9822568376<\/p>\n
\t(phone Ringing)<\/p>\n
\tTulsidas: Hello
\tMe: Mr Tulsidas…
\tTulsidas: Ya
\tMe: Bernard
\tTulsidas: Ya tell me.
\tMe: I spoke to you today morning.
\tTulsidas: Ya right what happened no… Time being I think it is very much costlier kind of thing which I got to know you know
\tMe: Ok
\tTulsidas: It is in terms of more than lakhs of rupees kind of
\tMe: For one interview?
\tTulsidas: Vhoi.. ya. That is what I heard, so I thought not to take kind of this thing. What I can help is that within a limited this thing… I can take a half an hour interview which will be shown three times on the TV
\tMe: No… on HCN no HCN is not very powerful, Herald is powerful no…
\tTulsidas: But when your news will come on Herald that watch HCN today at so and so time for the one to one interview of your candidature.
\tMe: Actually money is not a problem, can you tell me how much so that I can prepare myself?
\tTulsidas: No they are telling a huge amount that is what I am really thing this
\tMe: Approximate. Tell me approximate how much approximate na. If I am willing then I can might as well go ahead with it.
\tTulsidas: Best thing know they were saying is approximately two lakh (rupees).
\tMe: So Raymond’s interview was two lakh (rupees).
\tTulsidas: Ya ya ya ya ya…
\tMe: Ok ok ok… Actually one interview I would not mind spending that much.
\tTulsidas: Ok I will just check with them.
\tMe: Ya ya ya
\tTulsidas: I’ll just get back to you…
\tMe: Ya ya ya ya.<\/p>\n
\tPaid News III – Third Call
\tTranscript
\tConversation with Tulsidas Desai, marketing manager Herald
\tDate: Oct 20, 2011
\tPhone contacted: 9822568376<\/p>\n
\tTulsidas: Hello
\tMe: Hello
\tTulsidas: Ya Bernard
\tMe: Tulsidas I was traveling, I am sorry I missed you. Ya tell me.
\tTulsidas: Ok.. This is what we decided no. What we can plan like you know. First we’ll do one to one interview on TV on HCN TV and after that episode next week, we can carry the same kind of write up… how it is appeared today no…
\tMe: In interview form.. I want in interview form so that people know no…
\tTulsidas: Right… In that format only, how it has appeared today no
\tMe: And no advertorial no?
\tTulsidas: Ah?
\tMe: No advertorial no
\tTulsidas: Advertorial only
\tMe: But you are not going to say advertorial no?
\tTulsidas: No… Today how nothing is mentioned no? Like that only…
\tMe: Ok ok.. and whom should I make payments and how much?
\tTulsidas: See the HCN thing you have to make a payment of 50,000 thousand (rupees)
\tMe: Ok
\tTulsidas: And this particular size for Herald, it will be 86,400 (rupees).
\tMe: 86400 for half page like it has appeared today.
\tTulsidas: Actually it is not half page, it is fifteen centimeter height eight columns.
\tMe: I don’t know… its seemed like half page…
\tTulsidas: No no no no
\tMe: It will be more than half page.
\tTulsidas: No this is little lesser than half page… Todays… todays.
\tMe: Ok ok. And whom should I contact for the interview?
\tTulsidas: No… if you come to… first you can prepare yourself with the questionnaire and all
\tMe: Ok ok
\tTulsidas: And then we’ll fix up your interview in our studio in Panjim
\tMe: Ok.. hanh
\tTulsidas: Ok HCN studio
\tMe: Yes
\tTulsidas: And once that interview is taken with that only we can get question and answers positively for you benefit
\tMe: Ok ok
\tTulsidas: and that will appear as a… your interview on paper
\tMe: Ok ok… and when can I make an appointment for this?
\tTulsidas: This you can tomorrow…
\tMe: Sometime… I might be a little out over the weekend. So Monday maybe? Monday… Tuesday?
\tTulsidas: No problem we’ll fix it on Monday Tuesday… no problem.
\tMe: And I will get to meet the editor and all with this no, so that I can also tell him what I am doing for this?
\tTulsidas: No… that is what when your interview… one to one interview will be taken on the HCN channel, so that is from our editorial people only no?
\tMe: Ok ok ok ok
\tTulsidas: Only you have to prepare from side which kind of questions you will like to answer comfortably
\tMe: I will come with a list of questions which will help project my image better for elections.
\tTulsidas: No that is the reason. Monday you ring me up and I will fix up appointment for interview within a couple of days and before you come down here, you have to send me a soft copy of the questions
\tMe: So then Monday we do it for HCN and Tuesday Wednesday we can do it for Herald.
\tTulsidas: Herald we’ll keep one four five days gap.
\tMe: Ya ya because it is not good immediately.
\tTulsidas: It should not hammer the this thing no
\tMe: So I’ll get in touch with you on Monday or Tuesday
\tTulsidas: No better you do one thing. Monday personally you come to my office
\tMe: Monday I will come to Panaji… You have been most helpful.
\tTulsidas: Panjim Panjim… Our office is in Campal trade centre
\tMe: Ya ya I know, I came to meet somebody one day it is shifted I think now.
\tTulsidas: Ya Campal trade centre it is
\tMe: Ya I will see you there. Thank you so much
\tTulsidas: Ya…welcome bye
\tMe: Bye<\/p>\n
\tPaid News IV Fourth Call
\tTranscript
\tConversation with Tulsidas Desai, marketing manager Herald
\tDate: Oct 22, 2011
\tPhone contacted: 9822568376<\/p>\n
\tTulsidas: Hello
\tMe: Tulsidas
\tTulsidas: Ya.
\tMe: Bernard
\tTulsidas: Ya Bernard.
\tMe: How are you man
\tTulsidas: Fine Fine
\tMe: Ok see I spoke to my campaign manager yesterday and he said he wants two interviews, one maybe this week… next week and one maybe four to five weeks later
\tTulsidas: Interview
\tMe: On Herald. Two interviews for the same price that you mentioned. So that 86 (000) four hundred no?
\tTulsidas: 86,400 right
\tMe: Into two.
\tTulsidas: Ya ok
\tMe: But I want them
\tTulsidas: Monday you are coming no?
\tMe: Ya but can you just send me a quotation? A rough quotation?
\tTulsidas: No.. Actually this kind of this no… this is like a editorial kind of things no, I cant mention on the paper you know
\tMe: Something yaar… so that I also have to show that somewhere no?
\tTulsidas: Ok I’ll do that
\tMe: Take my email address
\tTulsidas: You text me on this because I am driving.
\tMe: And er… listen how do I make the payment?
\tTulsidas: You can make the cheque payment… that is no problem
\tMe: Cash is ok… because it is election expenditure and stuff like that
\tTulsidas: No problem… no problem
\tMe: Cash I’ll come with cash
\tTulsidas: Election expenditure you cannot put now no because election expenditure start in the code of conduct
\tMe: I have to make it my books also no somewhere?
\tTulsidas: Ok ok
\tMe: I will come with cash on Monday… Monday or Tuesday. I’ll give you a call ya
\tTulsidas: Ok
\tMe: I will just message you the email
\tTulsidas: Ok ok<\/p>\n
\tGlossary<\/p>\n
\tMe: Mayabhushan Nagvenkar… Herald reader
\tTulsidas Desai: Tulsidas Desai is a senior marketing executive who represents Herald newspaper and the Herald Cable Network
\tHCN: Herald Cable Network, a local cable news channel operating in Goa.
\tHerald: Goa’s leading English language daily
\tBernard Costa: Mayabhushan posing as a fictitious individual who wants to contest elections from the Velim assembly constituency in south Goa.
\tRaymond D’Sa: A politician from the Cortalim assembly constituency who is lobbying for a Congress ticket and whose interview was published in the Herald on October 20.
\tCampal Trade Centre: A building complex located in central Panaji which houses the Herald office.<\/p>\n","protected":false},"excerpt":{"rendered":"
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![\"\"](\"https:\/\/www.bhadas4media.com\/images\/stories\/gh1.jpg\")
these audio files with the marketing manager for both Herald newspaper, Goa’s leading English daily and Herald Cable Network (HCN) a cable news channel owned by the same media group, lays bare how a typical political paid news deal is struck, especially with elections around the corner. Many in the media and other informed sections of society, would already know that piety pouting newspapers across the country have been brazenly cracking ‘editorial content for cash’ deals, but these conversations show how easy it really is to crack a paid news deal in the Indian — and case in point here — the media in Goa.<\/p>\n![\"\"](\"https:\/\/www.bhadas4media.com\/images\/stories\/gh2.jpg\")
been institutionally allowing paid news content in Goa at the moment, but I put forth this case because I could establish a connection between the editorial content and the price that is to be paid for it. There are a couple of other vernacular newspaper published from outside Goa, who have already cracked deals with a young Congress minister and it is showing in the content. The newspaper’s editor and the vernacular newspaper’s very special correspondent is involved in this particular deal.<\/p>\n