The Times of India published a public statement ”What’s new? certainly not IRS 2014”, challenging the correctness of the Indian Readership Survey (IRS) 2014 report. The statement is issued by six dailies Dainik Jagran, Dainik Bhaskar, Amar Ujala, Dharitri, TOI and The Hindu. The IRS 2014 report has been condemned for three reasons: One, for presenting skewed readership numbers (towards the higher side) of the above mentioned six dailies; two, for re-publishing three fourth of the ‘flawed’ IRS 2013 report; and three, having based the survey on a dated sample (January – February 2014).
The Indian Readership Survey 2014 is out and it shows that even in the age of Internet and mobile, the readership of physical dailies and magazines is still on the rise. Although, Internet as a news consumption medium is showing rapid growth, the physical paper still remains a popular with Indians. The Indian Readership Survey is the largest and most widely accepted platform to understand how Indian readers consume their news and through which channels. Let us look at some of the key findings of the report.