Will India Today’s gamble to rebrand its Headlines Today television channel pay off?

Media watchers and market analysts are observing the recent rebranding of Headlines Today as India Today TV with keen interest. As rebrandings go, this exercise is undoubtedly bold, running many risks. Is India Today a strong enough brand to work magic in the visual and print media together? Can a print brand’s appeal be superimposed on a television network to get better TRPs? Will core readers of India Today, the flagship 30-year-old magazine, switch to watching the India Today TV channel, snubbing NDTV and Times Now or News X?