टीओआई के जैन बंधुओं के बारे में ‘दी न्यू यार्कर’ में छपी स्टोरी पढ़ने के लिए डालर देने होंगे

टाइम्स आफ इंडिया के मालिकों समीर जैन और विनीत जैन के बारे में अमेरिका की एक मशहूर पत्रिका दी न्यू यार्कर में नौ पन्नों की एक स्टोरी प्रकाशित हुई है.  Why India’s newspaper industry is thriving शीर्षक से प्रकाशित इस स्टोरी के बारे में मशहूर पत्रकार कुलदीप नैय्यर ने अपनी लंबी आलेखनुमा टिप्पणी लिखी है, जिससे मूल स्टोरी को पढ़ने के प्रति उत्सुकता और भी बढ़ जाती है. लेकिन जब मूल स्टोरी पढ़ने नेट पर जाते हैं तो दी न्यू यार्कर की वेबसाइट पर सिर्फ आपको सारांश पढ़ने को मिलता है, मैग्जीन का कवर देखने को मिलता है, लेकिन ज्योंही रीड फुल टेक्स्ट पर क्लिक करते हैं तो यह वेबसाइट आपसे डिजिटल सब्सक्रिप्शन के लिए डालर में पेमेंट मांगने लगती है.

पश्चिमी देशों की प्रतिष्ठित पत्रिकाएं और अखबार अपने आनलाइन कंटेंट को सब्सक्रिप्शन बेस्ड कर चुके हैं. भारत में अभी यह स्थिति नहीं है, लेकिन इसकी शुरुआत हो चुकी है. वह दिन दूर नहीं जब अच्छा और उम्दा कंटेंट देने वाली भारतीय वेबसाइटें भी इस माडल को अपना लेंगी. फिलहाल दी न्यू यार्कर की वेबसाइट पर स्टोरी के बारे में जितना कुछ उपलब्ध है, उसे यहां दिया जा रहा है. और, अगर आपने इस स्टोरी पर कुलदीप नैय्यर की टिप्पणी नहीं पढ़ी है तो नीचे आखिर में दिए गए शीर्षक पर क्लिक करके उसे जरूर पढ़ लें. -यशवंत, एडिटर, भड़ास4मीडिया  


Annals of Communications

Citizens Jain

Why India’s newspaper industry is thriving.

by Ken Auletta October 8, 2012

Subscribers can read the full version of this story by logging into our digital archive. You can also subscribe now or find out about other ways to read The New Yorker digitally.

October 8, 2012 Issue

ABSTRACT: ANNALS OF COMMUNICATIONS about Samir and Vineet Jain, the two brothers who run the Times of India, which has the largest circulation of any English-language newspaper in the world. While profits have been declining at newspapers in the West, India is one of the few places on earth where newspapers still thrive; in fact, circulation and advertising are rising. In part, this is because many Indian newspapers, following an approach pioneered by the Jain brothers, have been dismantling the wall between the newsroom and the sales department. At the Times of India, for example, celebrities and advertisers pay the paper to have its reporters write advertorials about their brands in its supplementary sections; the newspaper enters into private-treaty agreements with some advertisers, accepting equity in the advertisers’ firms as partial payment. These innovations have boosted the paper’s profits, and are slowly permeating the Indian newspaper industry. Critics point to a decline in journalistic quality, especially amongst high-circulation newspapers (one critic, a former editor at the Times of India named Darryl D’Monte, says the paper is “the most serious threat to journalism not only in this country but in the entire developing world”). Author discusses the disparate personalities, the business approach and close working relationship of the Jain brothers.

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मैग्जीन कवर पेज…


जैन बंधु पर आर्टिकल का शुरुआती पेज…


एक ब्लाग sans serif पर दी न्यू यार्कर मैग्जीन में छपी जैन बंधु से संबंधित स्टोरी के बारे में मैटर दिया गया है, जिसमें कुछ नया भी पढ़ने को मिल जाता है, यह मैटर इस प्रकार है……

Samir Jain, Vineet Jain & TOI in The New Yorker

The October 8 issue of The New Yorker carries a nine-page article on The Times of India by its renowned media critic Ken Auletta in the clearest indication yet that the Times group is bracing for an IPO.

Titled “Citizens Jain”, after the brothers Samir Jain and Vineet Jain, the piece examines why India’s newspaper industry is thriving. (Orson Welles‘ Citizen Kane was a salute to the megalomania of William Randolph Hearst)

A nine-word caption at the bottom of the first page of the article provides the answer: “Their success is a product of an unorthodox philosophy.”

***

Auletta who spent several days in Bombay and Delhi in July reporting the story*, writes that Vineet’s older brother Samir reached out to him two years ago in New York.

    “He told me about the unusual ad-sales strategies he had implemented and of his newspapers’ vibrant growth. If I visited India, I asked, would he talk with me about his business?

    “He said he would.

    “He didn’t. Although Vineet and Times executives generously cooperated, Samir declined to meet.

    ”The reason he probably doesn’t give interviews is because he doesn’t want the fame,’ Vineet told me. ‘It doesn’t drive him. He doesn’t want to be covered in newspapers and talked about. He’d rather be humble’.”

***

The New Yorker piece is peppered with anecdotes on Samir Jain narrated by media professionals and Times staffers.

    # Namita Gokhale recounts sitting next to Samir Jain at a dinner. Jain tells Gokhale, ‘I think history doesn’t exist and if I were Prime Minister I would ban the study of history.’ When Gokhale responds that she would give him two tight slaps and a kick and if he didn’t remember, she would agree there was no history, Samir slips away and ignores her the rest of the evening.

    # Shekhar Gupta, the editor-in-chief of the Indian Express, says that whenever he meets Samir Jain, he usually hands him underlined copies of Hindu scriptures and “affectionately” admonishes him that his publication is too dark.

    # The inspiration for Samir Jain’s innovative pricing strategies was the zoo in Calcutta, his hometown. As he walked by on a Monday, normally a slow day after a busy weekened, he was surprised to see a long line. To boost attendance, the zoo had lowered its admission price for the day, he learned, which gave him an idea: one day a week, on Wednesdays, he would halve the price of the paper.

    # Times CEO Ravi Dhariwal says the first filter Samir Jain uses in any decision is, ‘Will this be spiritually OK? Will I be able to go to my guru? He discusses a lot with his guru. And if his guru doesn’t bless it, I think he just drops it.’

***

In contrast, the more outgoing Vineet is all first-person.

    # “Both of us think out of the box,” Vineet Jain told me on a recent afternoon. “We don’t go by the traditional way of doing business. We’re not in the newspaper business, we are in the advertising business…. If I say I am in the news business, then you’ll not do shampoo. If I say I’m in the news business, then you won’t do entertainment supplements. If you are editorial minded, you will make all the wrong decisions.”

    # Although the brothers insist they do not determine content, Vineed tells Auletta, ‘I am the content architect.’ Vineett takes credit for the idea of running small, boxed editorials, under the rubric Times View, alongside some front-page stories, as a way of proposing a solution, he said, and because ‘the editorial page is only read by five per cent of readers.”

    # When President Barack Obama visited India, Vineet declined an invitation for a state dinner. “What’ll I do?” he said to me. “It’s just meeting somebody, shaking hands. What’s the point?” Besides, he added, “the closer I get to politicians, the more they’ll interfere.”

    # “I think of one hundred small ideas, he (Samir) thinks of three big ideas,” Vineet said. Sometimes Samir imparts fatherly advice: ‘He would say, ‘Relax. Work less. Have a good balance. What are you chasing money for?” But Vineet said, “for me, it’s not work. I love creating something. It’s so much fun—I hardly take holidays. For me, this is a holiday.”

The New Yorker profile provides sufficient indication that the Times group is poised for its long-promised Initial Public Offering, probably on NASDAQ, and Vineet Jain goes on record.

    “In the long run, we might go public and use the funds to acquire TV stations,” Vineet said. “We don’t need money to grow publishing, but we do to grow television and Internet.”


दी न्यू यार्कर में छपी पूरी स्टोरी का पूरा टेक्स्ट अगर किसी के पास हो तो भड़ास तक bhadas4media@gmail.com के जरिए पहुंचाए. उपरोक्त आर्टिकल पर भारत में कुलदीप नैय्यर की टिप्पणी नीचे दिए गए शीर्षक पर क्लिक करके पढ़ सकते हैं…..

अमेरिकी पत्रिका ने दिखाया टाइम्स ग्रुप के बेशर्म मालिकों को आइना

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