अंग्रेजी अखबारों के लिए आईआरएस 2012 की तीसरी तिमाही शानदार रही. टाप टेन अंग्रेजी अखबारों में सात अखबारों ने एआईआर (एवरेज इश्यू रीडरशिप) में वृद्धि की है. द हिंदू अखबारों ने सबसे ज्यादा पाठक बनाए हैं. टाप टेन अखबारों के क्रम में कोई बदलाव नहीं हुआ है. टाप टेन अंग्रेजी अखबारों में में तीसरे पायदान का अखबार द हिंदू ने दूसरी तिमाही के मुकाबले तीसरी तिमाही में 50,000 नए पाठक जोड़े हैं. द हिंदू का ताजा एआईआर 22.58 लाख है. पिछली तिमाही में 22.08 लाख एआईआर था. पिछली तिमाही (Q2) में द हिंदू को 25,000 पाठकों का नुकसान उठाना पड़ा था. Top Ten English Dailes के लिए IRS 2012 Q3 का हिसाब-किताब अंग्रेजी में इस प्रकार है….
India’s largest English daily, The Times of India, has recovered its previous quarter’s loss by adding 10,000 readers in the third quarter of IRS 2012. It has recorded an AIR of 76.53 lakh in this survey compared with 76.43 lakh in the previous quarter, 76.52 lakh in IRS Q1 2012 and 76.16 lakh in IRS Q4 2011.
The No. 2 English daily, Hindustan Times, has also added 19,000 readers in IRS Q3 2012 recording an AIR of 37.86 lakh compared with 37.67 lakh in IRS Q2 2012 and 38.05 lakh in IRS Q1 2012. HT had lost 35,000 readers in IRS Q2 2012 but had added 14,000 readers in IRS Q1 2012 and 58,000 readers in IRS Q4 2012.
The No. 3 English daily, The Hindu, has added the maximum readers in the third quarter. The daily has added 50,000 readers in IRS Q3 2012 after losing 25,000 readers in IRS Q2 2012 and 7,000 readers in IRS Q1 2012. Its current AIR stands at 22.58 lakh compared with 22.08 lakh in the previous quarter.
The Telegraph, from ABP Group, has again registered a decline. By losing 21,000 readers in the current survey, the daily has recorded and AIR of 12.54 lakh against 12.75 lakh in IRS Q2 2012, 12.92 lakh in IRS Q1 2011, 12.73 lakh in IRS Q4 2011 and 12.66 lakh in IRS Q3 2011.
Deccan Chronicle has grown in this quarter by adding 13,000 readers. It has recorded an AIR of 10.51 lakh in IRS Q3 2012 against 10.38 lakh in IRS Q2 2012, 10.27 lakh in IRS Q1 2012, 10.34 in IRS Q4 2011 and 10.94 lakh in IRS Q3 2011.
DNA follows Deccan Chronicle and continued on the growth path this quarter. The daily has registered an AIR of 9.62 lakh in IRS Q3 2012 compared with 9.30 lakh in IRS Q2 2012, 9.09 lakh in IRS Q1 2012 and 8.97 lakh in IRS Q4 2011. DNA had 8.63 lakh readers in IRS Q3 2011 and 8.24 lakh readers in IRS Q2 2011.
Mumbai Mirror, from the TOI stable, also added 12,000 readers this quarter. Its current AIR stands at 8.07 lakh in IRS Q3 2012 compared with 7.95 lakh in Q2, 7.77 lakh in Q1 2012 and 8.03 in IRS Q4 2011.
The Economic Times continues to be the No. 8 newspaper despite losing 36,000 readers in the current survey. Its current AIR stands at 7.53 lakh against 7.89 lakh in Q2, 7.92 lakh in Q1 2012, 7.9 lakh in Q4 2011 and 8.12 lakh in IRS Q3 2011.
The New Indian Express has witnessed a slight decline again. The daily has recorded an AIR of 6.64 lakh in IRS Q3 2012 compared with 6.67 lakh in the previous quarter and 6.78 lakh in Q1 2012. TNIE had 6.37 lakh readers in IRS Q4 2011, 5.93 lakh readers in IRS Q3 2011 and 5.59 lakh in IRS Q2 2011.
The Tribune has added a few readers for the third consecutive round of IRS. The daily has added 13,000 readers to take its AIR at 6.53 lakh compared with 6.40 lakh in the previous quarter and 6.24 lakh in IRS Q1 2012. The Tribune had 5.85 lakh readers in IRS Q4 2011, 5.99 lakh readers in IRS Q3 2011 and 5.67 lakh in IRS Q2 2011.
