MUMBAI, 21st May 2013 : India’s first 24-hour Hindi Wedding Entertainment channel, Shagun TV mandates its Advertising sales business to Aidem. Speaking on the idea behind launching Shagun TV, Arunanjan Jha said, “10 million couples get married in India every year! Marriage is indeed considered one of the biggest celebrations in an Indian’s life. The channel carries the same ﬂavor. The Indian wedding industry is estimated to be a staggering 1,25,000 Crores industry and the number just gets bigger every year. It is for this reason that the largest F&B, apparel, jewelry, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry”
"We are happy to be associated with Aidem Ventures. We are looking forward for a fruitful bonding and a long term relationship with this organization of national repute," added Mr. Chakardhar Dhoundiyal, Chairman, Vertent Media Soft Pvt. Ltd.
Thrilled about the appointment, Vikas Khanchandani, Director, Aidem Ventures said, “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitization, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge.
Viewership apart, Shagun TV’s innovative content has tremendous potential with existing and new advertisers alike. Beyond the usual FCT buys, a channel offers a wide range of possibilities ranging from events, in-show integrations, selective & premium non-FCT ad elements and sponsored specials. Wedding as a business in India is recession proof and continues to grow at a steady pace of 25% y-o-y. We are also looking forward to work with stakeholders in the wedding business ecosystem to enhance opportunities”
Research shows that Hindi fiction shows manage to build greater traction and a spike in the ratings as soon as marriages are constructed and showcased. The channel’s content is unquestionably, like no other. It features pre-nuptial and post-nuptial programmes, issues and relevant information around marriages. There is ‘Mere Jeevansathi’, a primetime show that complements the theme and concept of the channel. It is the first match-making show in the history of Indian television. There is ‘To Baat Pakki’, a chat show that focuses on how a prospective groom and bride look forward to leading a life of shared joys, emotions and aspirations. ‘Gold n’ Beautiful’ features trends and patterns prevailing across India in the wedding jewelry market. ‘Honeymoon Travels’ unravels exotics honeymoon destinations.
The channel will soon be announcing its Hindi Fiction line up.
About Vertent Media Soft Pvt. Ltd
Vertent Media Soft Pvt. Ltd. is a leading media company well established in making audio and visual shows. The company has launched a full-ﬂedged 24 hours lifestyle/entertainment TV channel – Shagun TV. The channel caters to everyone right from youngsters to the elderly. India is very popular for its grand and lavish wedding ceremonies. Marriage is indeed considered one of the biggest celebrations in an Indian’s life. The channel carries the same ﬂavor. The channel has been conceptualized and co-promoted by well-known media professional, Anuranjan Jha.
Aidem is India’s leading independent Advertising Sales Company and also offers consulting and marketing services. Aidem has a team of over 100+ trained professionals located across all major media markets in India. Aidem enjoys deep and valuable connections with over 3000 advertisers across India.
Aidem is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy, Economist.com, Eros Now, KBS World, Al Jazeera English (AJE) and other Al Jazeera channels, Lakshyya Entertainment, Get Punjabi, Enter10, Dangal, Jaya TV Network, Sri Lanka Premier League, Clubbing TV, Jukebox, Rck TV & Dance Trippin.
Aidem, together with eBUS, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.