New Delhi : Zee Media Corporation Ltd., India’s largest News network is adding another Channel to its bouquet of channels – Zee Rajasthan Plus. The new channel is modeled on the concept of ‘terrestrial entertainment channel’, with comprehensive hybrid content ranging from national and local news, entertainment, music, and lifestyle features for citizens of Rajasthan. With this addition Zee Media Corporation Ltd is targeting the Hindi speaking audiences with a programming mix in Hindi and Rajasthani dialects. The channel plans to integrate many genres in one channel to bring 'something for everyone.'
Zee Media Corporation Ltd, which is launching Zee Rajasthan Plus is the pioneer of News Channels in the country and has always been on the forefront of promoting regional programming. With over 100 million viewers, the largest news network in the country has always provided content to its viewers which are topical and of relevance to the viewer, keeping in mind the ever-dynamic taste of the viewers.
Zee Rajasthan Plus has informative and entertaining hybrid content which caters to viewers from all walks of life. Movies@3pm, Sports Time@6:30pm, Aapno Shahar Aapni Khabaran@7pm, TV soaps like Jab Love Hua@9pm, Do Saheliyaan@9:30pm, Weekend shows like HukumSa@9:30am, Shaan-e-Marudhara@7:30pm are some of the programs which are sure to find huge and loyal viewership.
Keeping in view the philosophy of the channel “Meri Shaan Mera Abhimaan”, Zee Rajasthan Plus will strike the right balance of pride factor of the citizens in their Rajasthani roots with entertainment and culture. Apart from National & Regional News, Current Affairs Programming with Feature Programming on Heritage, Food, Devotion, Career, mingled with an assortment of Entertainment content featuring Cinema, TV Soaps and Music. In a nutshell, Zee Rajasthan Plus based on the channel philosophy will bring to its viewers not only news from their region but also entertainment which the viewers will really appreciate.
Mr Alok Agrawal, CEO, Zee Media Corporation Ltd says, “The new channel keeps in view the astonishing speed that Rajasthan is growing at and best exemplifies the new-found zeal, aspiration and resilience of the people of the state coupled with the pride they have for their culture and traditions. With the addition of Zee Rajasthan Plus to our bouquet of channels we believe we are filling a void in the viewing experience of our viewers in the state.”
The entertainment offering will have both fiction and non-fiction shows. The channel will also feature shows on travel, automobile, real estate, shopping, food, and investments. Its news programming will have both half hour shows and smaller news bulletins covering regional, national and international developments and will be fed by news bureaus and news representatives and crews at all major Rajasthani cities and towns going down to the block level.
Rohit Kumar, Head of Marketing for Zee Media Corporation Ltd. said, “We have a robust 360 degree marketing plan for the launch of new channel which includes TVC’s, hoardings, radio, print, social networking, Digital Marketing and below the line activities across Rajasthan. We are sure the hybrid content of channel which has something from everyone will click well with the citizens of Rajasthan,”
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