: चैनल हेड मुकेश कुमार बोले- राजनीति को ढंग से पेश किया जाए तो दर्शक उसे देखने के लिए वापस लौट सकते हैं : साई प्रसाद ग्रुप ऑफ कंपनीज़ का न्यूज़ चैनल ”न्यूज़ एक्सप्रेस” एक राजनीतिक चैनल होगा. ये चैनल राजनीतिक के तमाम रंगों को समेटेगा और आम लोगों में राजनीति के प्रति रुचि पैदा करने और उन्हें राजनीतिक रूप से सक्रिय बनाने के उद्देश्य से कंटेंट को गढ़ेगा.
चैनल हेड मुकेश कुमार ने भड़ास4मीडिया के संपादक यशवंत सिंह से बातचीत के दौरान पहली बार अपनी रणनीति का खुलासा करते हुए उपरोक्त विचार व्यक्त किए. बातचीत न्यूज़ एक्सप्रेस के नोएडा स्थित नवनिर्मित भवन में हुई. ये पूछे जाने पर कि ऐसे समय जब लोगों में राजनीति को लेकर विरक्ति का भाव है राजनीतिक सामग्री पर इतना ज़ोर देना दुस्साहस नहीं कहा जाएगा, उन्होंने माना कि हाँ ये दुस्साहस है मगर ऐसा न करना तो आत्मघाती होगा.
उनका कहना था कि ऐसे समय में जब ढेर सारे न्यूज़ चैनल पहले से हों तो आप भी उसी कंटेंट के साथ आकर कुछ नहीं कर सकते. मुकेश कुमार ने इस क्रम में ये भी जोड़ा कि ये ग़लत धारणा बना दी गई 
है कि राजनीति को लोग देखना पसंद नहीं करते. उनके मुताबिक राजनीति अभी भी हिंदी पट्टी में सबसे ज़्यादा देखी जाने वाली चीज़ों में से है. तमाम राजनीतिक हलचलों को लोग दिलचस्पी के साथ देखते हैं और उन पर बहस करते हैं. चुनाव के समय तो राजनीति दूसरे तमाम विषयों को पछाड़कर आगे निकल जाती है. इसलिए अगर राजनीति को ढंग से पेश किया जाए तो दर्शक उसे देखने के लिए वापस लौट सकते हैं.
धीरे-धीरे तमाम चैनल राजनीति पर लौट रहे हैं और उसे ज़्यादा कवरेज भी देने लगे हैं ऐसे में न्यूज़ एक्सप्रेस अतिरिक्त क्या करेगा, इस सवाल के जवाब में उनका कहना है कि टेलीविज़न पर राजनीति को कवर करने का एक फार्मूला सा बन गया है और सब उसी पर काम कर रहे हैं. अगर इसे बदला जाए और राजनीति को सत्ता के ढाँचे से निकालकर घर-समाज तक ले जाकर देखा जाए तो शायद सूरत-ए-हाल बदल सकती है.
हो सकता है कि लोग राजनीति के महापतन और नेताओं के धतकर्मों से निराश हो गए हों और राजनीति से लोगों को दूर करने में बाज़ार की भी साज़िश कम कर रही हो. मगर राजनीति को बदलने के लिए ज़रूरी है कि उसे तमाम गतिविधियों के केंद्र में लाया जाए. अगर बुरी राजनीति से मुक्ति पानी है तो अच्छी राजनीति को बढ़ावा देना होगा और ये तभी होगा जब अच्छी राजनीति की समझ लोगों में पैदा की जाए. मीडिया ये कर सकता है और हम अपनी ओर से एक विनम्र प्रयास इस दिशा में करना चाहते हैं. सफल होंगे या नहीं ये तो वक्त बताएगा मगर हमें यकीन है कि एक अच्छी टीम एक अच्छा राजनीतिक चैनल ज़रूर गढ़ेगी और अगर ऐसा हुआ तो ये देश का ही नहीं दुनिया का पहला राजनीतिक चैनल होगा.
shoaib
February 3, 2011 at 6:38 am
mukesh sir ke saath mai kaam kar chuka hun .unkaa kaam karne kaa andaaz bhi sabse alag hai. news express ko bhi sir unchi udan ke payedaan par phuncha denge.
rai
February 3, 2011 at 9:56 am
ak aur bigg boss w rakhi ka ensaf ki taiyari.
pushpranjan
February 3, 2011 at 10:36 am
दुनिया का पहला राजनीतिक चैनल ?
Dear Mukesh ji,
Kripaya Apni Jankari Badha Lein-
(Please enhance your information spectrum)
The Fox News Channel is a political news channel that has been around since the end of 1996.
CPAC is the best in political and public affairs programming channel of Canada.
Sky News brings you the latest UK and international political news.
“Political News Channel” Ke Aur BHI Bahut Naam Mil Jayenge.
Kind Regards.
Pushpranjan
pramod dixit indore
February 3, 2011 at 4:30 pm
mukesh ji se mai kafi sahmat hu mughe lagata hai channel rajnitik khabro ko thik aur rochak tarah se prastut nahi karete
Subhash Goel
February 4, 2011 at 8:20 am
Mukesh Ji is right that Politics is still a favouite subject of viewers and people discuss the same with vast interest. However, We live in democratic country and our freedom fighters has fought a big fight against British colonizers for getting freedom from them for people of India and the Status of those freedom fighters always provoke us fight against corrupt politics and favour for fare politics with condition of country development. I also believed that News Express would again restablish the credebility of media under the leadership of Sh. Mukesh Ji.
yuraj
February 4, 2011 at 12:12 pm
Mannniya Mukesh Ji.
Kitne channelo ko apni raajniti ka adda nayege?? aapke kadam jis channel main pade aane usko rasatl tak pahucha diya. voice of india, s1 , maurya tv..apni manmaniyo se parhej aapko hai nahi…
dekhte hai kitne mahino ka hoga aapka ye naya safar.
shubhchintak
ANKUR GAUR
February 4, 2011 at 3:43 pm
HELLO SIR ITS ANKUR SIR ME BHI APKE SATH KAM KARNA CHAHTA HU HARYANA SE AGAR AP CHAHE TO . EK MOKA JARUR DIJIYEGA.
09728125925
jasvinder singh sabharwal
February 5, 2011 at 1:41 pm
JASVINDER SINGH SABHARWAL
S/O . Tirlok Singh Sabharwal
20B/101B, Tilak Nagar
New Delhi – 110018
Mobile -0-9711918797
E-Mail – [email protected]
PERSONAL DETAILS
Date of Birth : 26TH August 1972
Marital Status : Married
Nationality : Indian
Language Known : English, Hindi, and Punjabi
QUALIFICATION Graduate
WORK EXPERIENCE
WIRE AND WIRELESS (India) Ltd. ( Zee Group) – June 2010
At present working with Wire and Wireless (India) Ltd , Zee Group as a Manager- Ad Sales.
Job Responsibilities
Achieving the given sales targets and generating the revenue.
FCT Selling. Servicing the Advertisement Agencies and clients.
Billing and credit control.
Achievements
Consistent growth in the billing of the channel through sustained efforts.
Planned & implemented various innovative ad sales options, which has been instrumental in increasing the revenues manifold.
Integrated Databases India Pvt Ltd.( INDIA TODAY GROUP )
Sales Manager – Ad Sales -August 1998 – to June 2010
Dynamic professional with 14years of rich & illustrative experience in the Electronic & Print MEDIA, with extensive exposure in Delhi and Punjab.
Being in people business, the profession demands to nurture people’s abilities to the task/ tasks at hand (short & medium term) and move these interactions to the point of trust in leadership, ability and belief in set agendas. I am blessed to have been able to always build a team that wins & delivers.
An Out-of-the-Box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity.
Identifying, setting up and managing new businesses, Strategy formulation, Idustry and competitive analysis, new product development, business model construction, Advertising Sales – Revenue Management, Inventory Planning, Operating Processe
Specialties
Dynamic professional with 14years of rich & illustrative experience in the Electronic & Print MEDIA, with extensive exposure in Delhi and Punjab.
To enable the team (2 manager and 8 executives)to achieve the sales commitments by constant planning and implementation
To keep us to date feedback of the prospective clients followed by Sales Executives and Sr. Sales Executives and managers.
Present Salary : 4 .50 Lakhs P.A.+ Conveyance
Expected Salary : Negotiable
JASVINDER SINGH SABHARWAL
jasvinder singh sabharwal
February 5, 2011 at 1:44 pm
JASVINDER SINGH SABHARWAL
S/O . Tirlok Singh Sabharwal
20B/101B, Tilak Nagar
New Delhi – 110018
Mobile -0-9711918797
E-Mail – [email protected]
PERSONAL DETAILS
Date of Birth : 26TH August 1972
Marital Status : Married
Nationality : Indian
Language Known : English, Hindi, and Punjabi
QUALIFICATION Graduate
WORK EXPERIENCE
WIRE AND WIRELESS (India) Ltd. ( Zee Group) – June 2010
At present working with Wire and Wireless (India) Ltd , Zee Group as a Manager- Ad Sales.
Job Responsibilities
Achieving the given sales targets and generating the revenue.
FCT Selling. Servicing the Advertisement Agencies and clients.
Billing and credit control.
Achievements
Consistent growth in the billing of the channel through sustained efforts.
Planned & implemented various innovative ad sales options, which has been instrumental in increasing the revenues manifold.
Integrated Databases India Pvt Ltd.( INDIA TODAY GROUP )
Sales Manager – Ad Sales -August 1998 – to June 2010
Dynamic professional with 14years of rich & illustrative experience in the Electronic & Print MEDIA, with extensive exposure in Delhi and Punjab.
Being in people business, the profession demands to nurture people’s abilities to the task/ tasks at hand (short & medium term) and move these interactions to the point of trust in leadership, ability and belief in set agendas. I am blessed to have been able to always build a team that wins & delivers.
An Out-of-the-Box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity.
Identifying, setting up and managing new businesses, Strategy formulation, Idustry and competitive analysis, new product development, business model construction, Advertising Sales – Revenue Management, Inventory Planning, Operating Processe
Specialties
Dynamic professional with 14years of rich & illustrative experience in the Electronic & Print MEDIA, with extensive exposure in Delhi and Punjab.
To enable the team (2 manager and 8 executives)to achieve the sales commitments by constant planning and implementation
To keep us to date feedback of the prospective clients followed by Sales Executives and Sr. Sales Executives and managers.
Present Salary : 4 .50 Lakhs P.A.+ Conveyance
Expected Salary : Negotiable
JASVINDER SINGH SABHARWAL
jasvinder singh sabharwal
February 5, 2011 at 1:44 pm
JASVINDER SINGH SABHARWAL
S/O . Tirlok Singh Sabharwal
20B/101B, Tilak Nagar
New Delhi – 110018
Mobile -0-9711918797
E-Mail – [email protected]
PERSONAL DETAILS
Date of Birth : 26TH August 1972
Marital Status : Married
Nationality : Indian
Language Known : English, Hindi, and Punjabi
QUALIFICATION Graduate
WORK EXPERIENCE
WIRE AND WIRELESS (India) Ltd. ( Zee Group) – June 2010
At present working with Wire and Wireless (India) Ltd , Zee Group as a Manager- Ad Sales.
Job Responsibilities
Achieving the given sales targets and generating the revenue.
FCT Selling. Servicing the Advertisement Agencies and clients.
Billing and credit control.
Achievements
Consistent growth in the billing of the channel through sustained efforts.
Planned & implemented various innovative ad sales options, which has been instrumental in increasing the revenues manifold.
Integrated Databases India Pvt Ltd.( INDIA TODAY GROUP )
Sales Manager – Ad Sales -August 1998 – to June 2010
Dynamic professional with 14years of rich & illustrative experience in the Electronic & Print MEDIA, with extensive exposure in Delhi and Punjab.
Being in people business, the profession demands to nurture people’s abilities to the task/ tasks at hand (short & medium term) and move these interactions to the point of trust in leadership, ability and belief in set agendas. I am blessed to have been able to always build a team that wins & delivers.
An Out-of-the-Box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity.
Identifying, setting up and managing new businesses, Strategy formulation, Idustry and competitive analysis, new product development, business model construction, Advertising Sales – Revenue Management, Inventory Planning, Operating Processe
Specialties
Dynamic professional with 14years of rich & illustrative experience in the Electronic & Print MEDIA, with extensive exposure in Delhi and Punjab.
To enable the team (2 manager and 8 executives)to achieve the sales commitments by constant planning and implementation
To keep us to date feedback of the prospective clients followed by Sales Executives and Sr. Sales Executives and managers.
Present Salary : 4 .50 Lakhs P.A.+ Conveyance
Expected Salary : Negotiable
JASVINDER SINGH SABHARWAL
rajesh sthapak seoni mp 09981300822
February 9, 2011 at 4:06 am
mukesh ji rajneeti pr news ek achhi shuruaat h darshko ko pasnd ayega
RAJUL NIGAM
February 15, 2011 at 5:49 am
sir pranmam
kahi is channel ka jo fanda hai vo bhi aur channel ki tarah to nahi hoga
kaam lo par pese na so
quki ab tak jitne bhe channel aaye hai isi tark par chal rahe hai
sapna sharma
February 22, 2011 at 3:32 pm
aadarniya mukesh ji aapka ye news chennal mediya ka sabse pehla cchennal rajnitik chennal hai hum asha karte hai ki ye chennal logo ki bat logo tak thik samay tak pahuchayega tatha ye sai prasad group of company jo 8 lakh logo ke viswas jeet chuki hai bo or bhi bullndiyo ko chu kar dikhayegi or is desh ki tarraki me apna ek vishes yogdan degi hum aake or aapke is chennal ke liye tahe dil se subhkamnaye karte hai dhanyabad
sapna sharma dist – shivpuri m.p
amit pathak
February 25, 2011 at 10:39 am
aadarniya mukesh ji sabse pehle aapko bahut bahut badhai ki aap news xpress ke nam se naya channel le ke aaye ho jiske aagaj ki gunj hum sun pa rahe hai hum aapke anubhav se bhali bhanti parichit hu mila nahi par suna hai apke bare mai or sai nath ne chaha to ab mulakat bhi ho jaegi me bhi sai prasad group of company ka ek chota sa sewak hu or gwalior me sewarat hu or aapka me gwalior sai prasad group ki or se tahe dil se swagat karta hu //dhayanwad//
naved khan
February 27, 2011 at 9:35 am
hi sir badri khusi hui jankar new news channel aa raha hai ab acche journalist ko moka milega piz coll me madhy pradesh 9893611672
pardeep sharma
March 1, 2011 at 1:06 pm
sir namskaar
mai india news haryana me yamunanagar (hr)se reporting karta tha sir maine aapka naam bhaut suna hai par kabhi aap se mulakat nahi hui hai sir main bhi aapke saath kaam karna chata hun sis mujhe 20 years ho gye hai patarkarita me plz iak baar apne saath bhi kaam karne ka moka de THANKS 09215749994,09355249994,plz call me
saurabh mishra
March 5, 2011 at 1:34 pm
uppar ke coment padha sabhi job ke jugar me lage hai isse pata chalta hai media me job ka kya haal hai
is bhid me may bhi shamil hoo Please contact me on
9711878705
vikash
May 1, 2011 at 7:58 am
sare media wale noukri ke jugar me bhai bhatija ke contect me ane lage hai