This Edition launch will be 10th in total extending to 3 states and PK will be the 1st Newspaper to have 4 editions each in Bihar & Jharkhand (2 More than its nearest competitors) and 1st newspaper to Start from Gaya.
NPHL, one of the leading Hindi newspapers of Eastern India, today launched its 10th edition from Gaya. The publication has already been highly popular with its recent launches in Bhagalpur on 10th Feb 2011 where it had become No. 1 in city from the date of the launch.
With this launch, PK has now spread its reach to 4 locations each in Bihar & Jharkhand (Patna, Muzaffarpur, Bhagalpur, Gaya, Ranchi, Jamshedpur, Dhanbad & Deoghar) and 2 locations in West Benga (Kolkata & Silliguri). It is the first newspaper from Gaya and speaking on this occasion, Mr. K K Goenka, Managing Director of NPHL said , “The launch of Prabhat Khabar from Gaya is indeed a feather in the cap as we have worked very hard for the timely launch of this edition. Now we can proudly say that No One Understands and Covers Bihar & Jharkhand Better than Us! We are now present in 8 locations in these 2 states which is 2 more than our nearest competitors, and will be a very important competitive advantage for us. Prabhat Khabar is fast excelling in its journey of becoming the strongest media powerhouse of Eastern India. The ‘religious city of Gaya’ is already very famous in the international map due to Bodhgaya, which has a very rich tradition and history and we firmly believe that given our competitive advantage, Prabhat Khabar will emerge as a powerful vehicle to participate in the region’s progress and soon become the most preferred advertising media for all.”
Mr. R K Dutta, Executive Director of NPHL further added, “The launch of Gaya holds considerable importance to our expansion strategy in Bihar enabling us to further broaden our presence in Bihar & Jharkhand. We are very much optimistic and confident that we will deliver the best mix of content to cater the local taste of the people of this region and will command a market share of 40% in the overall circulation pie of nearly 2 Lac copies in this region. With this launch we now look forward to further consolidate our presence in this region.”
About Gaya : Surrounded by small rocky hills by three sides and river flowing on the fourth side, Gaya is the 2nd largest city of Bihar and proudly bears a spiritual legacy. Documented history of Gaya dates back to enlightenment of Goutam Budha and it is also important in Hinduism from the point of view of salvation to the souls of ancestors. The largest mosque of Bihar is situated here and it truly reflects the “unity in diversity” feeling of Indian culture. Gaya is a hot tourist spot which attracts pilgrims from worldwide and is also a major location for the textile industry.
About the Company : Prabhat Khabar – The people’s voice for the last 27 years has only got stronger and more powerful, relentlessly promoting a pure form of fearless journalism. The movement of mass awakening – Prabhat Khabar has become a symbol of truth and courage in journalism, a fire burning in the hearts and minds of people. With Ten Editions in three States (Jharkhand, Bihar & West Bengal) aggregating a reader family of 61.50 Lac individuals (Source IRS 2011-Q2 TR), is based in 80+ districts of India with a daily circulation of 7.35+ copies (Source: ABC Jan-June’2011 & CA Certificate). It also has FM Radio operations –Radio Dhoom, 104.8 FM in Ranchi & Jamshedpur and a successful Events and Brand Division – Prabhat Buzz. Press Release