Pearls Broadcasting Corporation Ltd. officially announced and supported the Pearls Wave Trust on 6th February 2010 at JW Marriott Hotel in Mumbai. Katrina Kaif, Saif Ali Khan and Harman Baweja expressed their intent to raise their voice against violence on women in an initiative titled PEARLS WAVE (Women against Violence). Pearls Wave NGO (Pearls Broadcasting Corporation Ltd), a unique initiative and a step contributing towards raising a voice that is unanimous for all women throughout the country. Abuse, harassment, threat and torture together form a vicious circle which has been going on in India for years now, Pearl’s wave intends to put an end to such exploitation and bring about are revolutionary change.
Breakthrough, Pearls Wave NGO working for the rights of women supports the harassed and abused, is looking to provide a platform for such women ill-treated in the hands of their partners or families. Audio Visual of Pearls NGO was also unveiled having snapshots of women against violence and messages from celebrities -Jenelia Dsouza, Vidya Balan, Ajay Devgan, Karan Johar, Priyanka Chopra, Minisha Lamba, Shahid Kapoor, and Abhay Deol pledging their support for PEARLS WAVE. With this Pearls Wave Trust announced the Ground Event on the 20th, February (that will be Celebration for Women) where Pearls Wave will felicitate 10 women from different fields of society. Later it will be telecasted on 28th February.
Mr. Jyoti Narain Director, Pearls Broadcasting Corporation Ltd. said “I am thankful to all the stars, came to support the Pearls Wave Trust. Pearls Broadcasting Corporation is a well known name all over India. It has taken initiative to come forward and fight for the causes of the society. As a corporate we moved ahead and tried to rectify the causes at grass root level. P 7 with its tagline Ek Ummed, is trying to raise the Umeed of the society. Pearls Broadcasting Corporation gave birth to Pearls NGO and it’s trying to bring women issues under corporate social responsibilities. Pearls Wave ki Lehar shouldn’t end after ground event on 20th Feb. All these things support our tagline of the NGO– ‘Ek Lehar Uth Ke Rahegi’.
Speaking on the occasion, Katrina said, “My mom is always involved with women charity. Today I am very happy to help this cause and will give something back to the society. Across the country we have NGOs and people who are willing to help those affected by violence and difficulties in their lives. It is our responsibility to make women aware of these facilities and tell them how to use it to fight abuse.”
While Harman, said “It’s a brave effort from the organization, equally important for men to understand and support the cause. There are organizations across the country working to spread this message, and together, it is our responsibility to spread the word against violence. It is our responsibility to stand up for women against violence. Don’t forget Men are only stronger in strength and women are in many other ways.” Added Saif Ali Khan, said, “Actors as role models, having responsibility towards society and should lend their support to causes like violence against women. We need to make people aware about it, if public opinion can be affected with our association we can contribute to it.”
Pearls Broadcasting Corporation Limited has been running a National News and entertainment TV channel P7 News. P7 News is conscious of its Corporate Social Responsibilities. Thus, it has been meeting the entertainment needs of the common man by telecasting TV serials, documentary films, tele-films, Ad-films and special feature films on various social objectives. It has been telecasting both live as well as recorded programmes.
In order to meet up its social objectives, especially pertaining to women empowerment, domestic violence, eradication of social evils Likes Dowry, Sati Pratha, Female Foeticide, Sexual and Emotional Abuse Economic Deprivations, Abusive Behaviors, Slapping Punching With Fists, Choking or Burning, Malnutrition, Physical Aggression And Domestic Violence, Deprivation Of Freedoms And Human Rights And To Help Women In Distress, Pearls Broadcasting Corporation Limited has sponsored an NGO totally devoted to these social objectives. The name of this NGO is Pearls Wave Trust.
Pearls Wave NGO is supported by P7 News. It has been awakening the people against the aforesaid social evils through broadcasting news, speeches of eminent personalities and highlighting news & stories on these issues. It has become a channel, which is a first channel to report the cases of atrocities on women. The channel P7 News has been highlighting the need of women education, development of technical skills in women, getting the women in distress through the said NGO.
These efforts of P7 News will go a long way in the direction of social empowerment. Pearls group of Companies are rendering a helping hand. Pearls Wave Trust is the implementation arm for meeting the social responsibility of Pearls Group of Companies. P7 News has been practicing other modes to achieve the said social objectives i.e. by arranging fashion shows, inviting the film celebrities, especially the popular actresses, bites of well known social leaders & politicians, holding seminars, managing events sponsoring free medical checkups, donations to educational institutions rehabilitation programmes for women in distress, organizing cultural programmes, star nights, dedicated to widows & women below poverty line.
An effort will be made to develop the skills of women in fine arts, handicrafts music, painting, dancing, yoga, modeling for physical, mental and spiritual development based on moral values of life. Special attention will be given for starting maternity homes, child care centers, Health Clinics, old age homes for the destitute. P7 News & Pearls Wave Trust understand this heavy responsibility on the shoulders of the society and with the help of its News Channel, social reformers, politicians, film industry and with active women wants to come forward to help the women. They have borne the tyranny of man from a long time. Now time has come for a crusade against violence on women. P7 News & Pearls Wave Trust has recently initiated its efforts through organizing an “All India Women Concert 2010” in the service of women society.