Ranchi : Raftaar Media Private Limited, today announced the launch of “Raftaar”, a Hindi National Infotainment Channel. The guest of honor was Cabinet Minister Mr. Subodh Kant Sahay. With Its unique programming and news content Raftaar is thriving to lead the television industry in coming years. Formally, the channel is on air since Augast 22, 2009. The channel is enriched by the able and experienced hands like Mr. Harendra Singh, Chairman, Mr. Gaurav Kumar, Managing Director and Mr. Amitabh, Editor in Chief.
“We are focusing at both news and entertainment content, it would make our channel stand out among the various news channels that exist today. We have a young and energetic team full of enthusiasm.” Said Mr. Harendra Singh, Chairman of Raftaar Media. “Raftaar is a TV channel that entertains, educate and captivate you. We would like to have a relationship with our audience that works on a deeper emotional level. We belong to the tradition of impartial and accurate reporting. We would like our viewers to trust in us and our integrity.” Specified Mr. Gaurav Kumar, Managing Director of the Raftaar Media.
Mr. Gaurav Kumar also said “We are a new channel with a special purpose. We are a brand to move beyond merely communicating with consumers to delight them by enriching their lives through information and entertainment that is authentic, rewarding and unique.”
Elaborating more, editor in chief Mr. Amitabh said “We would like to be interactive with our audience as far as possible because we believe that in future interactive TV will play an integral role in fostering the growth of the medium. This will lead to control their own viewing patterns based on their preference and convenience.”
Political & Business personalities from Jharkhand graced the occasion. The channel intends to establish itself as a premium ‘Infotainment’ channel, a very different offering from the current presentation on most other Hindi news channels. It will present news in most sincere way. As far as the content is concerned, it would touch various genres, covering areas from News to Entertainment, Film to Fashion, Music to Lifestyle. The Channel is planning to introduce some more interesting shows. “Raftaar” announced few of its initial flagship shows : Youngistan, Sharma Ji Verma Ji, Limelight, Ru-ba-ru, Filmi Raftaar, Ye bhi sach hai, Jurm abhi zinda hai. Raftaar Media is associated with NSTPL for the uplink infrastructure services. PRESS RELEASE
