Mumbai : METRO Daily News India Pvt. Ltd is all set to launch its first Hindi publication across Mumbai in the month of May. Recognized as METRO 7 DAYS, it will be the first 24 pages complete Hindi tabloid which will be priced at Rs.2/-. Based on extensive market surveys, the new tabloid will cater to the changing reading habits of up the market and the upwardly mobile readers with emphasis on youth and women. Mumbai city will experience a splendid launch in the month of May 22, 2011 with a grand and distinctive launch of a Hindi publication exclusively for metropolitan citizens.
It will be the first ever set up of a publication house that will be independent and thoroughly run by professionals, with vivid and extensive past experience in their relevant fields. A team of dedicated journalists will ensure the editorial content will be fresh and powerful. The dedicated team of marketing will handle the brand promotion. Subsequently in the coming few months editions will be launched in Goa, New Delhi, Jaipur, Lucknow, Kanpur, Kolkata, Ahmedabad, Raipur, Nagpur, Ranchi, Indore and Bhopal.
Mr. Ashutosh Shrivastav, Director (projects) informs, ”Metro 7 Days is an extensively researched project, which will be launched keeping the readers in mind and we have designed our publication, keeping in mind the changing trends in the readership pattern of people. This tabloid will strive to be extremely interactive and thereby establish a lively relationship with its readers.” Our vision is to start our editions across India in a year’s time.
Adding to the insight Mr. Rajendra Desai, Director (finance) shared, ”The initial response for Metro 7 Days from the market has been very encouraging. The inaugural print will be 1000,000 copies, with the target of achieving a pre paid subscriber base of 50,000 readers. The subscription campaign to achieve this goal has already been set in motion and we are swiftly moving towards it.” He added. PRESS RELEASE