ओबामा को न्यूज चैनलों ने खूब ठोका सलाम

: Obama sweeps the prime time coverage : Obama Grabs Maximum Prime Time Coverage Among Foreign Heads : The three day visit of US President Barack Obama to India received more prime time TV news coverage than any foreign heads of the states who visited India and even more coverage than Indian Prime Minister’s visit to any foreign countries, according to a study.

To analyze the coverage of US President Barack Obama’s visit to India, CMS Media Lab conducted the study of prime time (7-11 PM) of six major news channels (Aaj Tak, DD News, Star News, Zee News, CNN IBN and NDTV24x7) from 1st to 8th November 2010.

The study revealed that the three day visit of Obama, from 6th to 8th November 2010 received 70% more prime time space than the three days visit of his predecessor George Bush in 2006. Obama received 2410 prime time minutes whereas Bush’s three day visit in 2006 got 1392 minutes of prime time coverage.

The news channels carried 309 news stories and 64 special programs and devoted 1105 & 1892 minutes respectively of the prime time on Obama’s India visit. According to the study, Obama’s visit got the maximum coverage on CNN IBN with 636minutes of coverage, followed by NDTV 24×7, which allotted 625 minutes. Zee News spent 575 minutes and DD News devoted 478 minutes of prime time for the President’s visit. Aaj Tak and Star News allotted 376 and 307 minutes respectively to the US President’s visit.

The study reflected that the prime time coverage on the President had touched its peak during three days he stayed in India (6th to 8th Nov 2010). Those three days consumed 2410 minutes out of the 2998 prime time minutes of Obama coverage in the eight day study period.

Table 1 – Prime Time Coverage of Obama Visit to India from 1st to 8th November 2010

Channel  No. of Story Time No. of Special Time Total Time

Aaj Tak  27 133.2  12 242.5   376.1

DD News  68 301  5 177  478

Star News  80 269.4  2 37.2  307

Zee News  58 187  24 388  575

CNN IBN    21 37.2  12 599   636.2

NDTV24x7  55   177.1   9    448.2   625.3

Total   309    1105.3 64    1892.3    2998 (all time in minutes)

 

Table 2 – Prime Time Coverage of Obama Visit to India from 6th to 8th November 2010

 

Channel No. of Story Time No. of Special Time Total Time

Aaj Tak  25 128.2  10 214.5  343.1

DD News  46 228  2 76  304

Star News  76 265  2 37.2  302.2

Zee News  34 123  17 295  418

CNN IBN  7 13.5  9 493.3  507.2

NDTV24x7 19 87.3  9 448.2  535.5

Total  207 845.4  49 1565  2410.4 (all time in minutes)

Source: CMS Media Lab

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