LIVE INDIA – The 24 Hours National Hindi News Channel emerges as one of the strongest contender and ranked no. 4 in the Hindi News Genre in Mumbai market. Recently, leaving behind the existing players like Zee News, IBN 7, NDTV, Samay and News 24 persist to notice the remarkable performance of LIVE INDIA in Mumbai. Television Audience Measurement (TAM) data for the Week 31 in Mumbai CS 15+ showcased LIVE INDIA as one of the leaders among Hindi News Channels. LIVE INDIA ranked No. 4, followed by Zee News at No. 5, IBN 7 at No. 6 and NDTV India at No. 7. Week 31 has been a good week for LIVE INDIA. The GRP figures stood at 15.2 for LIVE INDIA, 13.9 for Zee News and 11.2 for NDTV India in Mumbai. As far as Channel Share is concerned LIVE INDIA garnered 8.3, Zee News at 7.7, IBN 7 at 6.7 and NDTV India at 6.0.
Sudhir Chaudhary, Editor & CEO, Live India and Mi Marathi says, “We believe that progressively we will definitely grow in terms of content as well as ratings. Very soon we will have more innovative and interactive journalism based programs to strengthen the channel further and I am sure we will then be able to grab more market share. As far as competition amongst channels is concerned, we believe that competition always helped in improving the content of the channel.” “LIVE INDIA’s key programs like- Point Blank, Ye Desh Hai Mera, Live Care, Fit Rahega India, India Prime, Live Special, Kal Aaj or Kal, Live Taare, exclusive interviews with renowned celebrities, extensive coverage of various big events and Breaking News are wholeheartedly appreciated by the viewers of Mumbai. LIVE CARE is a recently launched special news series through which LIVE INDIA is trying to support the social cause. We firmly believe that its time to give it back to society & nation whatever support and values we have got from the society. Our prime focus is on Aam Aadmi and seriousness towards his/ her social issues which result the gaining of numbers week by week.”
