Press Release : 35 advertising agencies of Andhra Pradesh state are in for a surprise Holiday bonanza in the recession-hit times, thanks largely to Sakshi the new Telugu daily sensation from Andhra Pradesh. These are the agencies that have done a net paid billing average of Rs.7 million or more with Sakshi in the first financial year of 2008-09 after its launch. One member from each of these 35 AP agencies will enjoy an all-paid holiday of 5 days and 4 night’s tour to Thailand later this month. Mr. P Sridhar, General Manager, Advertising of Sakshi will lead this troupe.
Confirming this news, Mr. KRP Reddy, Director-Marketing informed that of these 35 agencies, 12 are from Hyderabad, 5 from Visakhapatnam, 3 from Vijayawada, 2 from Tirupati and rest 13 are drawn in from other major Districts of AP. “Never before in history of AP, the regional advertising agencies were treated to such an honor. We are glad that we are creating new benchmark in customer relationship by encouraging agencies to do even better”, said Mr. Reddy.
“Since we have seen Sakshi making unprecedented efforts in making its daily popular amongst the readers of AP, we were confident of the Daily making it big in AP market”, says Mr. Srinivas promoter of Sloka Advertising, the leading regional ad agency of Andhra Pradesh, which handles major automobile accounts like Toyota and Hyundai besides host of other accounts. “Our clients have derived best responses for the ads that we placed in Sakshi’s AP editions”, added Mr. Srinivas.
Mr. Ram Prasad of Advert Eyes, Visakhapatnam, which handles the two-wheeler major, Bajaj Auto Limited, for the state of AP says, ‘Sakshi has treated us like partners right from the beginning and worked closely with us. The daily has recognized our hard toil and honored us by taking us to an international tourist destination. It will immensely boost our confidence even further and we will certainly reciprocate the gesture by being loyal to the newspaper.
As is known already, Sakshi has made huge splash in the Indian print media industry by launching simultaneous 23 city editions in March 2008. Sakshi’s all the 23 centers have all-color page editions, something that has not been achieved by any other daily with decades’ presence in the state. Of this, 19 editions are located in AP and rest others are in the major metros of New Delhi, Mumbai, Chennai and Bangalore. The newspaper was designed by the internationally acclaimed newspaper design legend, Mr. Mario Garcia.
Since then the daily has not stopped making news for its ceaseless and unique feats. The daily’s achievement has even been acknowledged in Limca Book of records of 2008 for its unprecedented launch in print history of India.
That’s not all. The daily has further made a huge news in July when the daily received its first half round readership numbers validated by MRUC for IRS 2009 Round 1. It awarded Sakshi an average issue readership of 44.33 Lac readers. This in itself is the largest readership debut in any readership study by any newspaper in India, irrespective of the language. Though only half round, as the full round is expected in August, the daily has already progressed ahead of Vaartha, Andhra Jyothi, Deccan Chronicle, The Times of India and others in the state in the readership tally.
Celebrating this unique and distinctive feat, the management has decided to honor such advertising agencies within the state that have placed its complete faith in the daily’s huge readership and released business over Rs. 7 Million in the first financial year (2008-09) of daily’s launch. (प्रेस रिलीज)
