: Coverage of Cricket World Cup 2011 : UNI Television, the fastest growing Indian-origin agency in the sub-continent, has signed deals with ESPN Cricinfo.com and Rediff.com for the most comprehensive video coverage of Cricket World Cup 2011. With these deals, UNI Television’s cutting edge audio visual coverage of the Cricket World Cup is now being watched by almost 90 percent of the online cricket audience.
With as many as 70 camera crews across India, Sri Lanka and Bangladesh, UNI Television is in the unique position to provide the best video content capturing the action, the mood and the essence of cricket’s magnum opus, during the six weeks of the ICC CWC2011. The agency is following every story, every controversy and every moment that needs to be captured to catalogue cricket’s greatest showpiece that has returned to India after 15 years.
With Rediff.com and Cricinfo.com subscribing to UNI TV’s services, more and more online cricket audiences are likely to have access to and take advantage of the agency’s cutting edge coverage of the biggest sporting extravaganza for the sub-continent. UNI Television will eventually provide all its national, regional and online clients more than 700 exclusive World Cup packages spread over two months apart from important off-field live events.
Commenting on their association with UNITV, Sambit Bal, Global Editor, ESPNcricinfo said, “The web allows us to present content in all possible forms and with the connectivity becoming faster, cheaper and more accessible, video content is becoming an integral part of our editorial package. We have invested huge amounts of time and effort in building up our video section over the last couple of years, and to have a tailor-made syndication service like UNI TV during the World Cup is a delight.”
While UNI TV CEO, Yashwant Deshmukh said, “UNI Television is striving to emerge as an agency for dissemination of news at par with international standards, and the current association with internet platforms like Cricinfo.com and Rediff only shows its inherent strength.”
It may be noted that within just a few short months of its official launch UNI Television is providing as many as 100 stories per day to all its clients. These include, but are not restricted to, coverage of the 2011 Cricket World Cup, crucial regional stories from the four states that are headed for elections later this year and breaking news stories and thought-provoking features from across India and the subcontinent.
About UNI Television : As South Asia’s only agency that provides more than 100 news and feature stories everyday to clients via satellite delivery, apart from airing at least two to four live events every day, UNI Television is uniquely positioned to plug the yawning gap for quality non-fiction audio-visual support services to existing television and radio channels in India. Backed with the longstanding brand value and overarching reach of India’s oldest news agency the United News of India on the one hand, and the youthful prowess and hungry grit of C Voter Broadcast on the other, UNI Television’s pan-India network makes for consummate coverage of every development in the fields of governance, politics, business, policing, judiciary, health, environment and technology, and entertainment and lifestyle across the country. press release
