Doordarshan to partner Ziro Festival of Music (ZFM)

22nd Sept to 25th Sept, 2016

New Delhi, 22 September 2016: Doordarshan will be the media partner of Ziro Festival of Music (ZFM) which starts from today at the remote Ziro valley of Arunachal Pradesh. ZFM is a four day festival organised by a cultural organisation with the support of Tourism Department of Arunachal Pradesh and Ministry of Development of North East region (DoNER), Govt of India. The festival will close on 25th September.

Director General, Doordarshan Ms Supriya Sahu has informed that this is the first time that DD is associating with this unique festival and this is part of strengthening the activities of DD in the North East region. 

Doordarshan Kendra, Itanagar (Arunachal) and PPC (NE),Doordarshan, Guwahati will provide intensive coverage of  the entire festival and the same  will be telecast on DD-National, DD-Bharati, DD-India, DD-North East and Doordarshan Kendra Itanagar. DD-News will also provide the news coverage to the festival.

DG said that as public service broadcaster Doordarshan hopes that this will promote local tourism at Ziro Valley of Arunachal Pradesh through its national telecast.  The festival which began in 2012 attracts a large numbers of tourists to Arunachal Pradesh.

ZFM is one of the most popular outdoor festival attracting local artists of the region as well as internationally renowned artists and travellers from across the world. Ziro valley is a world heritage site and is a home of the Apatani tribe – an agrarian tribe, whose relationship with nature is tender and loving.