राहुल जोशी ने नेटवर्क18 के कर्मियों को सोशल मीडिया पर लिखने को लेकर भेजा मेल, जारी की गाइडलाइन
नेटवर्क18 के ग्रुप एडिटर राहुल जोशी ने अपने मीडियाकर्मियों को एक मेल भेजकर सोशल मीडिया पर ‘क्या लिखें, क्या न लिखें’ संबंधी एक दिशानिर्देश जारी किया है. राहुल जोशी द्वारा जारी ये गाइडलाइंस नेटवर्क18 समूह के सभी कर्मियों के लिए है.
इसके दायरे में फेसबुक, ट्विटर, स्नैपचैट, यूट्यूब, इंस्टाग्राम, वॉट्सएप आदि आते हैं. राहुल जोशी ने मेल में कहा है कि गाइडलान उल्लघंन करने वालों की नौकरी जा सकती है. राहुल ने एक मेल आईडी S&P@nw18.com भी जारी की है जिससे संपर्क कर कोई भी अपने किसी सवाल का जवाब पा सकता है.
राहुल जोशी की तरफ से जारी मेल और गाइडलाइन यूं है-
Social media is a big part of how we work as a news organisation. It helps us track stories, drives traffic to our digital and TV properties and enables engagement with audiences in new and creative ways. When used wisely, social media is a force multiplier like no other. Conversely it can also severely affect the ability of our crews on the ground if thoughtless posts go viral and damage our reputation for integrity and fairness.
Which is why I am for the umpteenth time sharing our guidelines for social media use. They apply to all Network18 employees, contractors and journalists and include posts on existing platforms such as Facebook, Twitter, Snapchat, YouTube, Instagram, WhatsApp and all other forms of digital and social media apps, pages or sites.
AVOID AIRING PERSONAL VIEWS ON CONTENTIOUS TOPICS
Don’t air personal views on news stories or openly state political preferences or say anything that could compromise your impartiality. Having the tagline ‘views are mine and do not represent my employer’ in your profile DOES NOT PROTECT Network18 from appearing biased. Remember, even if your opinions or actions are posted using personal accounts or handles, you still represent the Network18 Group. On all social media platforms, you represent both yourself and the group.
DO NOT RESPOND TO TROLLS OR POST ON BEHALF OF NETWORK18
If you are attacked, trolled or challenged on social media, don’t jump into the debate. With regard to accusations of questionable reporting, threats, bullying and other similar issues, alert your senior colleagues who, in turn, will as needed alert the social, PR and legal teams. Always refer media inquiries to Network18’s spokespersons and do not speak on the company’s behalf.
DO NOT COMMENT ON WORK-RELATED MATTERS
unless you are an official spokesperson or have the legal approval by the Network18 Group to do so. In addition, talking about revenue, future plans, pricing decisions, unannounced financial results or similar matters will land you and/or the company into serious trouble. Steer clear of discussing the company’s financials and predictions of future performance at all costs.
DON’T USE ETHNIC SLURS, PERSONAL INSULTS, OBSCENITY, OR ENGAGE IN ANY CONDUCT THAT WOULD NOT BE ACCEPTABLE AT THE WORKPLACE
Respect your audience. Respect others’ privacy. Avoid topics that may be considered objectionable or inflammatory (like religion or politics).
AVOID PUTTING OUT UNVERIFIED STORIES OR INFORMATION
Do not use social media platforms to spread unverified sensitive information, regardless of whether other journalists or media outlets have published the reports. Our social media posts must always meet Network18’s editorial standards of accuracy, fairness and attribution. If you think such a story wouldn’t go on Network18’s broadcast or digital platforms, you shouldn’t be posting it on social media either.
NEVER DISCLOSE CONFIDENTIAL OR PROPRIETARY INFORMATION
pertaining to the Network18 Group, its employees and associates on social media platforms. Or for that matter, anywhere. Disclosure of trade secrets, technical, business or financial information, or property, owned by or licensed to the group and/or any of its subsidiaries, affiliates and related entities is strictly prohibited. This also includes information regarding Network18’s services, processes, personnel, finances, business plans, customers, employees and any information relating to the company’s business that is not in the public domain.
DO NOT PUT OUT NEGATIVE/ MISLEADING TWEETS, POSTS OR ARTICLES ABOUT RIVALS
Remember always that any actions by employees could expose the Network 18 group to potential litigation from rivals and and liabilities.
LIKES AND REACTIONS ARE OPINION
Twitter Likes and Facebook Reactions are also opinion. It is similar to retweeting on Twitter and sharing on other social networks. What you like and what you choose from a Reaction button are construed as the equivalent of expressing your opinion.
PRIVATE IS NOT ALWAYS PRIVATE
Private social conversations are not always private. Conversations within closed social network groups are not always as private as you might believe them to be. Very often screenshots of conversations within closed social networking groups are shared over the open internet.
PRESENTING THE CORRECT PICTURE
Your profile picture on social image is the first place where you project your image. Do not use as a profile picture any image that may be construed as Insulting, hurtful or obscene.
DO NOT OPERATE A BLOG OR WEBSITE WITHOUT APPROVAL
You can have your own website or blog, but you should notify your supervisor about it to clear it as a ‘non-conflict’ area and to assess potential risks. Your supervisor may then choose to have it cleared at another level, or by the Standards & Practices team. Also, any potential blogs should be offered first to Network18 websites. In fact, before launching on new social platforms in your professional capacity, please consult with the Standards & Practices Team.
DO NOT VIOLATE OTHERS’ INTELLECTUAL PROPERTY RIGHTS
Respect copyright—if it isn’t yours, don’t use it. It is the owner’s choice to share his/her material with the world, not yours. Before posting someone else’s work, check with the owner first. This covers all copyrights (issued or not), trademarks (registered or not), trade names, domain names, designs, trade secrets, knowhow and any third-party proprietary information.
DON’T CITE OR REFERENCE CLIENTS, PARTNERS OR EMPLOYEES OF NETWORK18 WITHOUT THEIR APPROVAL
Using your public voice to trash or embarrass your employer, your customers or your co-workers is a strict no-no.
VERIFY BEFORE YOU LINK
Avoid posting unverified content, EVEN ONES WITH DISCLAIMERS. These could include memes, viral videos, spoofs, morphed images, satires, jokes and other explicit content. Add context when sharing posts or tweets from individuals or news organizations to avoid being misinterpreted. It does not matter if you include ‘Retweets are not endorsements’ in your bio. Information on social networks needs to be verified like any other information. If you mistakenly retweet or forward erroneous information, correct your mistake in a subsequent tweet or update and make an effort to provide a more accurate link.
DO NOT OPERATE UNDER AN ALIAS
Do not use a fake name or identity on any website or blog in order to participate in biased public behavior. Despite your alias, it is still YOUR opinion. And your real identity and occupation could come to light later on. While using professional designations on social media profiles, mention exact designation (editor, copy-editor, producer etc.) and the specific department/branch (CNBC, IBNLive, Pradesh18, news18, khabar18) you are part of.
ASK BEFORE YOU ACT
If you are not sure if certain conduct is appropriate or legal, consult the Standards & Practices Team, or simply don’t engage in the conduct. And while there may be more on the not-to-do list, use these guidelines to help you identify other things that you should avoid.
CORRECT YOUR MISTAKE
In case you have posted something that wasn’t true, be the first to respond to your own mistake. Serious errors need to be brought to the attention of the legal team at S&P@nw18.com
Finally, two simple rules will help you navigate social media without mishaps — Err on the side of caution and use your Common Sense.
Remember that you are responsible for your actions. Violating these guidelines will be a violation of Network18’s code of conduct and could attract disciplinary action including loss of your association with the group. Whenever in doubt, feel free to reach out to the Standards & Practices Team at S&P@nw18.com