The weekly hit the newsstands on 15th, August, 2016 : Capital Post Mediaworks Pvt. Ltd. has introduced a novel concept in bringing English weekly THE CAPITAL POST, New Delhi’s First Sunday Compact weekly which is the first-of-its-kind Sunday English weekly in the New Delhi and NCR. The Sunday Compact Weekly is available at a cover price of Rs. 5.00. With 32 colour pages of hyper-local, national and international, entertainment, sports, lifestyle, health, fashion and business news. THE CAPITAL POST offers a succinct mix of national, international news interspersed with local information.
The compact daily is designed to appeal to teens / college students, corporate executives, homemakers, business and retired persons. The articles are concise and precise so that the reader can take in all the key facts quickly, and news is chosen for its relevance to the lives of its target audience and for its ability to stimulate the readers.
Talking about the launch in New Delhi, Mr Dinesh Kr. Gautam, Chief Executive Officer, The Capital Post says, “Numerous reports and key indicators demonstrate that compact newspapers are becoming the norm in global cities and we are very excited to bring The Capital Post to capture this trend and bring a new concept. Through Sunday weekly, our endeavor is to provide a product that appeal to the aspirations of the professional and urban New Delhi resident. We have selected our target audience not only by demographics, but also by psychographics which focus on gender equality, disposable and apportioned income accumulation, shopping habits, attitudes and values.”
Mr. Gautam added, “With our fresh and appealing content, design and layouts, we’ll be setting relevant and fresh agendas, contributing to public debate on significant issues and giving readers much food for thought. Readers from all walks of life will find something to stimulate their interests in Compact Weekly.” He further added, “Our news coverage will focus on relevance and each of the sections will allow much more in-depth focus on areas of interest.”
The Capital Post has also launched a marketing plan that includes web marketing, outdoor and on-ground activation. The distribution will focus on high traffic and high visibility areas including residential areas, offices, hotels, retail outlets, places of leisure and airlines.
