For our group, Hindi and the Regional clusters have lately been the growth drivers, firing both ratings and revenues. To take these clusters to the next level, we are making some changes to the organisational structure for sharper focus and better accountability.
We are elevating Consulting Editor Brajesh Kumar Singh to head News18 Gujarat and News18 Bihar. The editors of both these channels — Rajiv Pathak and Prabhakar Kumar –will report into him. As Managing Editor-Special Projects Brajesh, who joined us from Zee earlier this year, will also work closely with the leadership group on some big projects, the contours of which will be revealed in due course. He will also be a commentator on all group channels on politics and other topics. Originally from Bihar, Brajesh counts Gujarat as his karmabhoomi and is intimately familiar with its people, politics and issues.
So far Amish Devgan has led the News18 India prime time charge with his high energy shows Aar Paar on News18 India and Takkar on CNBC Awaaz. We are now giving him additional responsibility as Managing Editor of a cluster of three Hindi channels — News18 UP, News18 MP and News18 Rajasthan — apart from heading the National Bureau of News18 in Delhi. All editors of these channels will report into Amish who in turn will work closely with group editor Rajesh Raina. Amish will also work closely with the leadership team on events and other strategic initiatives.
When we reimagined our national Hindi channel News18 India over two years ago, we got Kishore Ajwani to head its crucial output function. And he has done this job with gusto and a sense of ownership. Not only has News18 India turned around, it recently even beat the long-time market leader to become the no. 1 channel in metro markets. To acknowledge his commitment and passion, we are elevating Kishore as Managing Editor of News18 India. All functions — input, output, production and assignment — will now report into him and he in turn will converge with Prabal Pratap Singh.
Finally, Prabal Pratap Singh kicked off the revamp of News18 India along with some of us. He’s being elevated to Group Editor-Hindi cluster with immediate effect. He will help the leadership team of the company to build the Hindi cluster of channels to be the most influential voice North of the Vindhyas.
Please join me in congratulating Prabal, Brajesh, Kishore and Amish and wishing them all the best in their enhanced roles.