Choose career in media with maintaining values

Experts and ex-students express views in Alumni Meet of MCU

Bhopal, October 15. Journalism is not mere a profession for employment but it is profession having its deep roots in social interests and responsibilities. It is possible through journalist to wipe tears of crying person. The society has lot expectations with the profession.  A common man has its trust on journalism and it is the responsibility upon the journalists to fulfill those expectations. Media and communication sectors are witnessing changes because of arrival of new technology and new mediums. We should move forward in media adopting the changes but along with maintaining values. Journalism with values is not a difficult task in the era of commercialisation. Only thing that is needed is initiative. These views were expressed by speakers in Alumni Meet 2016, held by Makhanlal Chaturvedi National University of Journalism and Communication. The meet was organised on the occasion of Silver Jubilee Year of the university.

Addressing in the inaugural function of the meet as the key speaker, Rajya Sabha TV Executive Director Rajesh Badal said, to read extensively is the first condition for writing good in print media and television journalism. Television channel industry rose in five years. Such unprecedented growth was not seen earlier before anywhere in the world. The rapid progress made us to increase business and adopt technology but we could not focus on contents. He said media sector will become larger in coming years and mobile television channels will come afore at district and divisional level. All media institutes will require good journalists who can create good content. He said for good contents, we will have to associated with the social interests. We can make programme on our heritage and great persons. Shri Badal further said media is only sector where we cannot feel tired after the work. In fact, we feel enjoyment.

Movement for human emotions: Chief Guest of the inaugural function and chairman of National Book Trust Baldev Bhai Sharma said journalism is not a mere enterprise for transmitting messages and intellectual activities. It is a movement to awaken consciousness. This is the constant process for human emotions. Now MCU has become a brand in media. Because of its standards, the university’s achievements have reached outside the country too. The time has come to declare it as an institute of excellence. It is very necessary to maintain credibility along with doing business and stepping with changes in technology and development. It will be possible when we fulfill our social responsibility.

25 years journey is like a story: The university founder Director General Shri Radheshyam Sharma recalled the incidences related with foundation of the university and said, 25 years journey is like a story. The university had decided to launch courses incorporating latest technology at the time of 1991 and follow the footsteps of great journalist Shri Makhanlal Chaturvedi as the university has been established after his name. He got opportunity to meet Shri Chaturvedi, who gave two mantras for the success in journalism. The one is the pen should not stop and the second is journalist should maintain his credibility.

Scheme for being ‘one step ahead’: Chairing the function, university Vice-Chancellor Prof Brij Kishore Kuthiala said that the university is following the mantra of ‘one step ahead’ for future development and extension in the university. In the 25 years journey, three things happened. The university was established on the name after Shri Makhanlal Chaturvedi to stop decline in journalism at that time. The second major step was taken by launching computer courses and the third was starting study centres. The university now plays a contributing role in making India digital literate. One lakh students every year pursue DCA and PGDCA courses and the university started courses like MSc in Cyber Security, in Big Data Analysis and Media Research, considering the future needs. The university is working on content production, training and technology. After course in printing technology, B Tech in transmission technology will be launched. The university has made an important place in the country and outside in research. Seventeen research projects are underway. Rector Lajpat Ahuja also spoke and shed light on objectives of the Alumni Meet. Registrar Deepak Sharma proposed the vote of thanks. HoD of Mass Communication department Sanjay Dwivedi conducted the programme. ‘Rajat Path’ –  a book containing experiences and memories of previous students and another book ‘Basic elements of Social Research and Survey’ were released in the programme.

Alumni share success stories: Students from batches from 1991 to 2016 attended Alumni Meet. They shared their stories and ways of success. A student of 1991-92 batch, Vijay Manohar Tiwari said he joined journalism course in the university after leaving job of mathematics teacher and now felt gratitude towards the university that he got opportunity to see actual India eight times because of the profession of journalism. An alumna of computer department, Abhishek Mathure appreciated the university for launching courses on cyber security and said it is game changer. Senior journalist Dharmendra Paigwar said a media person should be prepared to face internal competition too. PRO of Apex Bank, Abhay Pradhan said he pursued public relations course and it is beneficial for him. Ravi Mishra said confusion is not hindrance and it is an opportunity to find ways. Chetanya Chetan, Naina Yadav, Ankur Vijayvergiya, Siddhant Shrivastava and Deepak Vishwakarma also expressed views.

Dr Pavitra Shrivastava
Director, Public Relations

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