Aaj Tak Triumphs on YouTube And Connected TV

Record-Breaking Peak Concurrent Users duringAyodhya Ram Mandir Consecration Ceremony

January 23, 2024: In a remarkable display of digital dominance, Aaj Tak, India’s No.1 news channel, achieved an astounding peak concurrent user count on YouTube during the historic Ayodhya Ram Mandir consecration ceremony on January 22. The channel recorded an impressive peak concurrency of 1.8 million users (Source: YouTube Live | All Feeds | Peak Concurrent Users | Mon, 22nd Jan’24) between 11.00am to 12.59 pm, thus setting a new benchmark and further solidifying India Today Group’s position as the exceptional leader in digital news outreach.

Aaj Tak outshone competitors with peak concurrent users far surpassing competition such as Republic Bharat, Zee News & India TV, which trailed behind at 549.5K, 488.7K & 400.8K users respectively.

As Aaj Tak continues to set new milestones, it’s commitment to delivering accurate, timely, and engaging content remains unwavering across platforms. The Ayodhya Ram Mandir Consecration marks another milestone in its journey of excellence, reaffirming its position as the go-to platform for news consumers across the country and world.

Further, 15 biggest temples of national importance and 15 other big temples across various cities streamed Aaj Tak LIVE during the momentous Ram Mandir consecration ceremony today. Aaj Tak, that was live streamed across these grand screens, saw a crowd from the length and breadth of the country witnessing this ‘once in a lifetime’ experience. It was a chance for those who couldn’t be there at Ayodhya in person but became a part of this occasion through Aaj Tak. The Aaj Tak screening that happened at the temples also saw presence of a lot of VVIPs and head priests along with their teams. It was an effort from Aaj Tak to bring an immersive experience for its audience, thus reaching out to the massive base of the channel.