Renowned Media Leader and Dadasaheb Phalke Film Foundation Awardee Returns to Lead the Next Growth Chapter at PTC Network
New Delhi/Mumbai/Chandigarh, July 2025: PTC Network proudly announces the appointment of Ms. Rajiee M. Shinde as the Chief Executive Officer of PTC Entertainment, marking a powerful homecoming of one of the most respected leaders in Indian media. She would be joining from August 1st.
A Dadasaheb Phalke Film Foundation Awardee and a veteran of the media and entertainment industry, Ms. Shinde brings with her a legacy of innovation, sharp content strategy, and business acumen that has consistently led brands to leadership positions and created new revenue streams across platforms.
With a career spanning over two decades, Ms. Shinde has held pivotal roles in the Indian media landscape. Prior to this , she launched the National Music channel Showbox of In10media. She served as the Business Head of ETC Punjabi (Zee Group) where she launched India’s first-ever Punjabi music channel and laid the foundation for the Punjabi music television revolution. Under her earlier leadership, PTC Punjabi emerged as the No. 1 Punjabi channel, driven by her deep understanding of audiences, content, and market dynamics.
Speaking on her new role, Ms. Rajiee M. Shinde said: “I’m truly honoured to be part of the PTC Group once again. PTC Entertainment holds immense potential and emotional connect with Punjabi audiences across the globe. My immediate focus is to unlock that potential, scale up original content, and build a globally relevant ecosystem for Punjabi film and music.”
With her appointment, PTC Entertainment aims to enter a new era of transformation—expanding its footprint, refreshing its content strategy, driving revenue innovation, and taking Punjabi media to new national and international frontiers.
