Moneycontrol outperforms ET on key parameters in May, records 41.82 mn unique visitors

June 24, 2024: Moneycontrol bolstered its position as India’s top business news
platform, beating The Economic Times across key digital metrics. According to
Comscore data for May 2024 (India ComScore MMX), Moneycontrol led with 41.82
million unique visitors, surpassing Economictimes.com’s 38.9 million.

In terms of Page Views, Moneycontrol retained its lead in May, at 367 million,
significantly ahead of its nearest rival, Economictimes.com, which recorded 234
million page views in the month.

The dominance of Moneycontrol is evident in both page views and unique visitors,
which are key metrics for media planners and advertisers.

Moneycontrol also sustained its lead in user engagement with 410 million minutes
spent and 133,139 sessions in May, compared to The Economic Times’ 240 million
minutes and 108,126 sessions. This not only demonstrates the platform’s stickiness
but also the reader’s trust, as they are consuming significantly more content on
Moneycontrol than on Economic Times.

Moneycontrol is also leading the race in breaking significant business stories,
becoming the top choice of industry leaders from corporate India, the startup world
and markets.