: DD Dopahar Apke Ghar – Doordarshan National induces fresh flavours and emotions in its afternoon slot : New Delhi, 02.06.2015: The aptly designed time band, titled ‘DD Dopahar Apke Ghar’ which DD National introduced last year was an instant hit with the viewers and has since then added to the popularity of the channel. This 3 hour non-stop package of shows, from 12 to 3 pm was much appreciated by the viewers which thus reflected in the channel’s high TAM ratings.
One year later, this April-May 2015, DD Dopahar has again opened the pandora’s box of entertainment with 6 new shows, in two phases. Centered on different genres, the shows tickle the taste buds of soap hungry viewers. If “TUM BIN JIYA JAYE NA” at 12 pm is entertaining the viewers through its romantic drama, telling the story of Simran, a girl who loves someone since childhood, but marries someone else, the show at 12:30 pm, “ADHIKAR” tells the story of feisty Nandini, whose courage, resilience, self confidence and principles are tested through many ups and downs in the family she gets married into.
At 2 pm, one can see a social drama, on an age old malady of society, that of girl child education, portrayed in the story by little girl “PRAGATI” who fights for her right to education and eventually wins. 2:30 pm, “EK LAQSHYA” brings a lively, vivacious and inspiring story of three girls who join the Indian army facing their own set of problems, both internal and external.
At 1 pm, forthcoming show, “HUMNAWAZ” will tell the story of two lovers who belong to different communities, castes, social strata, yet they write their own story of love, through their feelings and passion for each other, hoping to bridge the gap between, their families, created by archaic traditions of society.
The 1:30 pm slot will bring a fresh approach of a literary work to the afternoon shows, by showcasing, a story based on Sahitya Academy Winning novel, ‘Diwaro Se Par Akash’ under the new name “UMMEED NAYI SUBAH KI” which is a story of Vasudha, who breaks the chains of old fashioned traditions and emerges as the evolved woman of today.
Through these 6 shows, Doordarshan, not only wants to hold the attention of the afternoon viewers, but also aims to capture their hearts and give a strong message that through the slot ‘DD Dopahar’, DD National wants to portray a strong, progressive and emancipated society; in which we live in today, as these shows are just a reflection of our society.