Sunil Arora, Advisor, Prasar Bharati today held a meeting with the senior officials of Doordarshan. Ms. Supriya Sahu, Director General, Doordarshan along with ADGs and other officials of Doordarshan were present in the meeting. Sh. Arora undertook a comprehensive review of DD National. He reviewed the content mix, methodology of audience research and slotting process of the programmes and advised DD officials to follow the best practices from the industry. He also reviewed the marketing strategies and efforts being made to augment revenues for Doordarshan. He emphasised that DD should leverage the flagship schemes of the Govt. to showcase the developmental initiatives of the Govt.
There was also an interactive session on how to improve programming and audience base of Doordarshan which should reflect in the weekly BARC ratings. Sh. Arora also reviewed the Films and DTH policy of DD. Sh. Arora also paid a keen attention to the HR issues of DD especially late promotions in the Programme Cadre where officers are languishing for decades together without a single regular promotion and how it is affecting the day to day functioning of the organisation. Sh. Arora also had a detailed discussion with the creative team of DD and showed active interest in the new initiatives undertaken in the past three months and future plans of DD to improve its image and audience base.