New Delhi : Doordarshan National – ‘Desh ka apna Channel’, has had its biggest gain of 67 TVM in the week-45 ending on 8th November, as per the latest report of TAM. While the other major GEC channels have shed weight in terms of their viewership, Doordarshan National seems to be gaining ground propelled by their massive campaign of channel relaunch.
As per the TAM data, DD National garnered a viewership of 218 Million signifying a bumper 40% increase compared to week-44, with more than 90% of increase coming from C&S homes. The viewership of mid-prime time slot also seems to be rising steadily with an increase of about 12%. Among the programs in this slot, Anudamini showed maximum gain in terms of viewership by 17%, followed by Amrita with 15% gain.
Some of the other top programs which have shown a rise in TVM are Bharat ki Shaan – Let’s Dance, Pavitra Bandhan, Rangoli, Samman ek Adhikar, Vande Matram & Sohni Mahiwal. With a slew of new programs in the prime-time slot starting today and a brand new look, Doordarshan National will look to gain higher on TAM charts in the coming weeks.